CHAIRMAN’S MESSAGE
Two decades ago, when CSS launched the first edition of our ‘Lighthouse’ magazine, we had a vision. Innovatively, it was to interact with the shipping logistics fraternity, by providing interesting information about events and updates from within the CSS Group. It transpired that, in a very short space of time, ‘Lighthouse’ built up a globally increasing readership throughout the shipping and logistics industry. Consequently, it started garnering more compellingly relevant news and feature items to showcase to our readers. The support and encouragement we have received over all these years has been staggering. Across the world, our print copies reached more than five thousand pairs of hands. Partnered alongside this, our digital edition started picking up the show with an exponential growth of half a million readers online.
It is true that a printed magazine gives you a more tactile experience, as it opens up an emotional channel with the content, when it’s held in a reader’s own hand. But being a responsible company, committed to preserving the environment, we have decided to reduce the usage of paper within the CSS group and go green. In line with this commitment we’ve taken a decision to completely digitize our magazine. Whilst we are sad to discontinue the print edition of ‘Lighthouse’, we are very excited about exploring how the advantages of 100% digitization will benefit our publication. We promise that this new change will not impact in any way on the quality of its content. We will happily rise to the challenge of continuing to engage our readers with more interesting topics from within the industry.
It’s said that: – ‘It ain’t what you do, it’s the way that you do it’.
We intend to ‘do it’ in a way that will carry forward, the new digital online format of ‘Lighthouse’, as an acclaimed flagship publication for CSS and our global industry
No one can dispute the fact that our business sector is constantly and rapidly evolving. I am therefore particularly proud that, over the past twenty-five years, CSS has gained recognition as a global leader in international transport and logistics. We are honoured to have achieved this, even more so because it highlights our core belief of maintaining strong values of discipline dedicated to providing high-quality service.
Famous quotes stand the test of time because they are proved to be true. In this context ‘Life begins where fear ends’ is an esteemed maxim by Gautama Buddha, later interpreted by many spiritual and philosophical leaders. In today’s corporate world, where progress is determined by targeted objectives, quotes like this have gained greater relevance because the burdens on one’s emotional and mental well-being are increased.
Companies are made-up of management and staff that are invariably a unique combination of brains and personalities. Being able to bring all their talents together, in order to achieve success, is a paramount challenge.
‘Righteousness’ was a word which former India President Dr. APJ Abdul Kalam used in most of his speeches. Its frequent use made me ponder on the meaning which may be defined as, ‘a quality of being morally correct and justifiable’. It helped me recognise that in our lives, both personal and professional, there are situations where we have to take decisions that may not be so comfortable for everyone. I have personally found myself, many times, in such a dilemma. The way forward is to remember the concept of ‘righteousness’. When we are able to justify our thoughts and decisions as being right, we should not hesitate in taking the initiative. I have never delayed acting decisively about an issue which is correct and good for the larger group.
A quote, from nearly two hundred years ago, still lives on. British Prime Minister Benjamin Disraeli had said, “What we anticipate seldom occurs but what we least expect generally happens”. This relationship between anticipation and expectation is a major factor in market and business trends. It directly and indirectly affects our frame of mind and approach towards what is actually happening around us. I have consistently noticed that those who place too much emphasis on expectations frequently crash very fast, echoing Disraeli’s observation. ‘What we least expect generally happens!’

