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Lighthouse

Bi-monthly publication of CSS Group

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Lighthouse
  • Call +971 4 883 1303
  • Mail info@cssdubai.com
  • Menu
    • Home
    • About
    • Services
      • Global Freight forwarding
      • Ocean Freight Management
      • Supply Chain Management
      • Land Transportation Management
      • Industrial Packing, Crating & Lashing
      • Air Freight Management
      • Projects Oil & Energy
      • Exhibition Event Logistics
      • Automobile Logistics
      • Art Logistics
      • Non Vessel Operating Common Carrier (NVOCC)
      • Hospitality & Hotel Logistics
      • Multi-modal Operations
      • Container Freight Station (CFS)
      • Yacht & Marine Logistics
      • E-commerce Fulfillment
    • Locations
      • Dubai
      • Abu Dhabi
      • Sharjah
      • Ras Al Khaimah
      • Bahrain
      • Oman
      • Qatar
      • Saudi Arabia
      • India
      • Sri Lanka
    • Careers
    • Track & Trace
    • Login
      • Customer / Agent
      • Employee – Portal
      • Employee – Dashboard
      • CSS India Login
    • More+
      • Lighthouse
      • Sailing Schedule
      • News Hub
      • Feedback
    • Contact Us
  • Login
    • Customer / Agent
    • Employee – Portal
    • Employee – Dashboard
    • CSS India Login
  • TRACK & TRACE
  • LIGHTHOUSE

Chairman’s Message

Standing on the threshold of a new year, it is both a privilege and a pleasure to reflect on the journey we have undertaken together. The dawn of a new year is not merely the turning of a calendar page but a poignant moment to acknowledge our shared achievements, learnings, and the collective spirit that propels us forward.

As we enter 2024, I am thrilled to share the joy and pride that comes with completing 29 years of our remarkable journey at CSS. We not only celebrate our accomplishments but also look forward with anticipation to the exciting challenges and opportunities that lie ahead as we embark on our 30th year.

Reflecting on our journey of 29 years

It seems like just yesterday when we set sail on this incredible voyage, accomplished by determination, innovation, and the collective spirit of our dedicated team members. Over the past three decades, we have weathered storms, navigated uncharted waters, and consistently delivered excellence in the global shipping industry. Our success is a testament to the unwavering commitment of every individual who has contributed to the growth and success of our company.

As we reflect on the past, I would like to acknowledge the hard work, resilience, and ingenuity that has brought us to where we are today. Each employee, partner, and stakeholder has played a vital role in shaping CSS into a leading force in the maritime world.

Furthermore, as we bid farewell to 2023, I am pleased to acknowledge that we are concluding this year on a positive  note. Despite the challenges that we faced globally, our collective efforts, strategic initiatives, and the resilience of our team have enabled us to navigate through these uncertain times successfully. The accomplishments achieved in 2023, whether in terms of expanding our fleet, enhancing operational efficiency, or fostering sustainable practices, have laid a solid foundation for the year ahead.

Looking ahead to 2024

The challenges may be new, and the road may be unpredictable, but I have full confidence in our collective strength and ability to overcome anything that comes our way. Our 30th year marks not just the passage of time but a celebration of our endurance, adaptability, and commitment to excellence. I am excited to continue this journey with each member of our dynamic and talented team.

As we set sail into 2024, I am filled with anticipation for the opportunities and growth that await us. With the same determination and innovative spirit that have characterized our journey thus far, I am confident that the coming year will mark yet another chapter of success for CSS. We will continue to remain dedicated to innovation, sustainability, and the delivery of exceptional services.

In closing, let us embark on this journey into 2024, daring to achieve unparalleled heights, conquering challengestogether, and creating a legacy of shared success. Here’s to a year of relentless innovation, profound victories, and the realization of our boldest aspirations.

CSS ESTABLISHES ITS PRESENCE IN SAUDI ARABIA

In a significant move, showcasing 29 years of continuous growth and expansion, Consolidated Shipping Services (CSS) has proudly announced the establishment of its own offices in the region of Saudi Arabia. This latest venture not only represents a pivotal milestone in CSS’s journey but also marks a strategic decision to further expand operations.

Previously, CSS operated under the license of its previous local partner, known as Consolidated Shipping Company Limited. However, the new entity, Consolidated Shipping Services Company, has been driven by the need to grow and cater to all the logistic vertical for CSS Group and their partners. Notably, this new entity will be 100% owned by the CSS Group, providing the company with the autonomy required for further expansion.

Saudi Arabia is currently undergoing a substantial economic transformation, with a focus on reducing oil dependence, diversifying income sources, and enhancing competitiveness. CSS’s strategic presence in Saudi Arabia aligns perfectly with the country’s Vision and 2030 goals, presenting the company with abundant opportunities for growth and collaboration. Leveraging its established network and expertise, CSS aims to deliver substantial value to clients and network partners in the region.

The newly established offices in Saudi Arabia are strategically located in Dammam, Riyadh, and Jeddah. These key locations will serve as operational hubs, allowing CSS to efficiently handle freight forwarding, LCL consolidation, and Industrial Project Logistics. The experienced team based in these offices is well-equipped to ensure smooth and streamlined operations for businesses, offering reliable support to clients seeking exceptional service and value.

CSS is committed to providing seamless and efficient logistical solutions, reinforcing its dedication to supporting businesses in maximizing their growth potential not only in Saudi Arabia but also beyond. As CSS takes this bold step into the heart of the Middle East, the company looks forward to contributing to the flourishing trade landscape of Saudi Arabia and creating lasting partnerships in the region.

GEARING UP TO THE 3RD DECADE OF SUCCESS

CSS Group recently celebrated its 29th anniversary with a successful Strategy Meet held from November 15th to 18th in the stunning city of Antalya, Turkiye. Antalya, a seaport city
founded in the 2nd century BCE, holds historical significance, with landmarks like the impressive “Hadrian Gate” built to commemorate Emperor Hadrian’s visit in 130 CE.

Symbolically, the “Hadrian Gate” opened doors to the 3rd decade of success for CSS Group in 2024.

The CSS team gathered at the Ela Excellence Resort Belek on November 15th, where they enjoyed a seafront location with a 270-meter private beach and a spacious pier. This setting provided the perfect backdrop for reflecting on the progress made in 2023 and planning for the future of our business.

The three-day strategy meet commenced on November 16th under the guidance of our honorable Chairman, Mr. T S Kaladharan. Top Management of the group and participants from each branch attended the meeting. Informative sessions and engaging activities were conducted, primarily focusing on budget discussions and strategic growth plans for the upcoming year.

Respective division and department heads delivered presentations, highlighting the performance of 2023 and outlining short-term goals and strategies for the next three years. Each department shared their unique perspectives on contributing to the company’s overall growth and success. This meeting served as a platform for collaboration, idea exchange, and innovative approaches that will drive the company’s success as it ventures into its 30th year of operations.

STREAMLINED E-COMMERCE FULFILLMENT WITH CSS ELOGIX BAHRAIN

CSS eLogix has expanded its operations into the island nation of Bahrain, thus making us the one and only fulfillment center in that region.

CSS eLogix Bahrain offers a robust and cost-effective supply chain solution for a wide range of e-commerce ventures, catering to online marketplaces, small-scale online retailers, and medium to large enterprises across various industry segments.

Harnessing cutting-edge technologies, systems, and processes to create top-notch warehousing and fulfillment solutions, the primary focus at CSS eLogix Bahrain is to empower e-commerce businesses and brands to concentrate on their marketing and sales endeavors while we handle all aspects of storage, fulfillment, and delivery on the operational front.

Key Advantages of CSS eLogix Bahrain :

  • Cost-Efficiency : The fulfillment services are designed to reduce costs by minimizing shipping timelines and expenses.
  • Advanced Software : The sophisticated software provides real-time inventory updates across fulfillment centers and
    various online marketplace platforms.
  • Returns Management : Streamlined the management of returns, ensuring hassle-free operations for ecommerce
    businesses.
  • Dedicated Customer Support : Dedicated bi-lingual customer support team, well versed in both Arabic and English are
    on always available to provide on-demand support.
  • Reliability : Trustworthy delivery of orders to customers within the promised timeframe.

CSS eLogix Bahrain is dedicated to providing a comprehensive suite of services tailored to meet the needs of businesses at every stage of their e-commerce journey.

The service offerings include :

  • Temperature Controlled Warehouse Facility : CSS eLogix’s temperature- controlled warehouse facility ensures the preservation of product quality by maintaining optimal temperatures, a crucial feature for several industries. Equipped with cutting-edge technology, this facility guarantees that products remain in pristine condition, bolstering customer satisfaction.
  • Pick & Pack Services : The Pick & Pack services streamline the order fulfillment process, reducing handling time, freight charges, and operational costs. The company’s expert team meticulously manages orders, regardless of size, ensuring precision and efficiency in every shipment.
  • ERP Solution for Operational Efficiency : CSS eLogix offers an advanced Enterprise Resource Planning (ERP) solution to enhance operational efficiency. This integrated system enables clients to manage inventory, orders, and shipping from a single platform, providing real-time insights, cost reduction, and improved customer experiences.
  • B2C and B2B Omni-channel Sales : The company empowers clients to reach a global audience through B2C and B2B omnichannel sales solutions. Businesses can connect with customers on various marketplaces, including industry giants like Amazon and Souq, to expand sales volume and drive growth effectively.
  • Temperature-Controlled Delivery : CSS eLogix’s Temperature-Controlled Delivery service ensures that temperature-sensitive products arrive at their destination in perfect condition, minimizing the risk of damage. Local and regional delivery options are available.
  • Swift and Reliable Delivery Solutions : The company addresses urgent delivery needs with Same Day, Next Day, and Delivery services, catering to time-sensitive orders and critical delivery requirements. These services provide a prompt and reliable solution.
  • Knitting Services : CSS eLogix’s Knitting Services contribute to increased operational efficiency and sales volume. These services enable clients to bundle products together for sale as a single unit, customized according to their specifications.
  • IOR and EOR Services : To facilitate seamless international expansion and compliance with trade regulations, CSS eLogix offers Importer of Record (IOR) and Exporter of Record (EOR) services. The company serves as the IOR/EOR, expertly managing documentation and compliance requirements to facilitate global business expansion.

With a vision is to provide customers with a seamless online shopping experience, characterized by trust, excellence, safety, and security CSS Bahrain eliminates the problems customers may encounter during online purchases, ensuring they receive their goods on time and hassle-free.

As the first ecommerce fulfillment center in Bahrain, CSS eLogix is taking a step forward in its goal to establish itself as the leading fulfillment company in the Middle East, setting new standards for excellence in the industry.

CSS OPENS DOORS IN TURKIYE

Turkiye is a vital crossroad where two continents meet. Being a peninsula, it has the potential to be a key country, especially in maritime transportation, due to its geographical location in the middle of the three main continents: Europe, Asia and Africa. Historically, it has been important in world trade, especially the Silk Road.

The Turkish logistics sector has taken essential steps after Turkiye chose an export-based growth model in the 1980s. Despite some shortcomings, the Turkish Logistics sector, such as the railway, has reached the power to serve all markets.

As CSS Turkiye, we know we are at this critical crossroads and have great potential ahead of us. For this reason, we focus on the contributions we can make to our sector in transportation and all areas of supply chain management activities. We are taking small but sure steps in this regard.

The two main development channels that we identified during our studies and that we focus on, as well as the main issues on which the global logistics industry has started to take action, are containers (multimodal products) and LCL transportation. The problems that need to be focused on in the next ten years are green logistics (Carbon Offset) and digitalisation.

Since container transportation is the most critical part of global trade, creating tailor made solutions in this field and offering them to our customers is very important. These opportunities will provide us with customer satisfaction and loyalty and be one step ahead in private business. Each country will likely have its own conditions and dynamics, and we must develop suitable products.

For example :

  • Air + Sea product : It can be used for cargo that is time-sensitive in regions with very high transit times but does not want to use aircraft or has procedure problems. We realised this as CSS Turkiye. Australia did not accept electronic products from Turkiye as air cargo. To transport the shipment by sea, we sent it to the final transhipment port as an  airfreight, and after the transit procedures were completed, we loaded the cargo into a 20DC container and ensured that it was shipped to the store in Melbourne just in time for installation.
  • Land + air product : The cargo will be shipped from Turkish airports as a charter. However, we have offered charter shipment from Amsterdam instead of Istanbul due to the
    high product cost. We planned to truck cargo from Usak to Amsterdam. In this way, it became a 25% more cost effective project than TR.
  • If there are different entry or exit points for products with limited shelf life, it is essential to evaluate them. With our experience in this regard, we can offer our customers fast
    and safe transportation suggestions. For example, when our Bahrain office requested a price for Bahrain egg shipment from Ankara, we quoted the price from Iskenderun, the last stop of the same service, instead of the nearest port, Gebze ports. We offered our customers 7-9 days short transit time, allowing them to reduce the risk of excessive wastage.

LCL transportation is vital in enabling smaller customers to offer their products to their own markets. As CSS Group, a company with a strong LCL network, we take different approaches with our service network that spreads across a diverse region with niche products. This gives us the power to remain decisive in the sector.

One of the future logistics imperatives is carbon footprint reduction. Even if it is not on the agenda right now where it should be, very shortly, states will take the necessary steps to ensure that measures are taken in all sectors on this issue through the pressure methods they will apply through laws and banks. With the European green agreement, the goal is to have 0 carbon emissions by 2050. According to the World Economic Forum, it is calculated that 5.5% of the world’s carbon emissions belong to the logistics sector. In this regard, we at CSS Turkey are in talks with service providers regarding Carbon offset studies and details for one of our customers’ loads. This issue, in particular, seems to force companies with business relations in Europe and North America to take the necessary steps.

Digitalisation has help reduce the environmental damage caused by logistics activity processes. Sustainability, which we call the protection of the environment without harming natural resources, has become the main agenda item of companies. Companies like us that provide logistics services should minimise environmental damage by focusing on green transportation, green packaging and green reverse logistics, which are called green logistics.

In this context, digitalised logistics companies will gain a significant advantage over companies that prefer traditional methods and prioritise investing in digital infrastructure. With our new software, which we focus on, it will be possible to track all our processes digitally through applications shortly. Paperless e-booking and e-bl would be our latest products, and we would track all cargo via the CSS app. Digital process management that is appropriate and ensures data security will benefit customers and service providers.

RED SEA ATTACKS THREATEN GLOBAL ECONOMY AND MARITIME TRADE

Recent attacks on merchant ships in the Red Sea are posing a significant threat to the global economy and maritime trade, adding to the challenges already faced by the shipping industry, such as disruptions at the Panama Canal. The assaults, attributed to the Houthi armed group backed by Iran, have prompted shipping companies to avoid the Suez Canal, forcing them to take longer routes.

The Houthis have utilized drones and missiles to target ships since an attack by Hamas on Israel on October 7, 2023. This has led major shipping and oil companies to circumvent the Suez Canal, a critical passage for container ships and fuel tankers. The potential ramifications include hampering global trade and increasing the cost of imported goods.

The Suez Canal, under Egypt’s control since 1869, is vital for transporting goods and fuel from Asia and the Middle East to Europe and the United States. Approximately 50 vessels
pass through the canal daily, with recent data indicating that at least 32 had been diverted as of Monday. Chris Rogers, head of supply chain research at S&P Global Market Intelligence, noted that nearly 15 percent of European imports rely on the Suez Canal route.

The Red Sea and canal issues are described by Peter Sand, chief analyst at Xeneta, as “a slow-burning disaster that blew up on the weekend.” The situation has prompted global shipping stakeholders to assess the impact on supply chains and shipping routes.

In response to the escalating threats, U.S. Defense Secretary Lloyd J. Austin III announced a new multinational force, including the armed forces of the United States, Britain, Bahrain, Canada, and France. This force aims to address security challenges in the southern Red Sea and the Gulf of Aden, ensuring freedom of navigation and enhancing regional security.

BP, a major oil company, announced the suspension of shipments through the Suez Canal due to the “deteriorating security situation for shipping.” Other companies transporting products from Asia, such as Maersk, have also halted vessels, rerouting them around Africa via the Cape of Good Hope for the safety of crews and cargo.

The impact of these developments is not limited to shipping; it extends to the global economy. With approximately 12 percent of world trade passing through the Suez Canal and 5 percent through the Panama Canal, disruptions force shipping companies to incur millions of dollars in additional fuel costs for longer routes.

Taking the Cape of Good Hope route instead of the Suez Canal can add around $1 million, or about a third, to around trip from Asia to Europe. Some shipping rates have already risen by 20 percent in recent days, reflecting the economic consequences of these challenges.

The attacks have led to increased oil prices, with Brent crude rising about 8 percent over the past week. The situation has prompted calls for international intervention to address the security challenges in the Red Sea and safeguard vital maritime trade routes.

In addition to concerns about rising oil prices and shipping rates, the attacks have raised questions about the safety of vessels in the region. Several shipping  companies, including Maersk, MSC, and others, have suspended operations in the Red Sea, affecting approximately half of the global container shipping market. Insurance risk premiums for sailing through high-risk areas have surged, reflecting the heightened risks associated with the Red Sea.

The situation has also prompted considerations about the broader geopolitical implications, with the Houthi group’sactions influencing regional dynamics and testing international responses. As the United States and its allies discuss a multinational maritime task force to protect Red Sea routes, tensions in the region are further heightened.

Consumers may feel the impact of these disruptions, not only through potential delays in the supply of goods but also through the prospect of higher prices for essential products. Shipping companies are faced with challenging decisions, balancing the risks associated with navigating the Red Sea against the added costs and delays of alternative routes.

FIRST-EVER TESLA SUCCESSFULLY SHIPPED TO KOCHI

In a groundbreaking achievement, CSS Group proudly announced the successful shipment of the first-ever Tesla to Kochi. This milestone signifies a historic moment for CSS and showcases the company’s commitment to contributing to a cleaner environment through sustainable transportation solutions.

The arrival first ever shipment of Tesla to Kochi from Dubai is a testament to CSS Group’s dedication to embracing innovative and eco-friendly technologies. As a leading logistics and shipping company, CSS has played a pivotal role in facilitating the transportation of this electric vehicle, aligning with the global push towards sustainable practices.

The shipping of Tesla to Kochi holds immense significance for the region, marking a shift towards cleaner and greener modes of transportation. Electric vehicles are at the forefront of the sustainable transportation revolution, offering a cleaner alternative to traditional fuel powered cars. CSS Group’s involvement in this shipment emphasizes its role in supporting initiatives that promote environmental sustainability.

The successful transportation of the first Tesla to Kochi is not just a logistical achievement but a step forward in promoting the adoption of electric vehicles in the region. As the world grapples with the challenges of climate change and environmental degradation, the transportation sector plays a crucial role in mitigating its impact. The CSS Group recognizes this responsibility and actively contributes to the promotion of eco-friendly practices within the logistics industry.

By facilitating the shipment of the first Tesla to Kochi, CSS Group sets a precedent for integrating electric vehicles into the local landscape. CSS has made a positive change, advocating for sustainable choices that benefit the community and the planet.

The CSS Group takes pride in being part of this historic moment and remains committed to supporting initiatives that contribute to a cleaner and more sustainable future. As the first Tesla graces the streets of Kochi, it symbolizes not only a technological marvel but a step towards a cleaner, greener tomorrow—one that CSS Group is proud
to be a part of.

DOUBLE TRIUMPH AT DSAA OUTDOOR FOOTBALL TOURNAMENT & CBFS T10 LEAGUE 2023

On November 25th, 2023 in Dubai, the CSS Group made waves in the sports community with a spectacular dual victory emerging winners in the Dubai Shipping Agents Association (DSAA) Eleventh Outdoor Football Tournament and CBFS T10 League 2023. Final at the Sharjah International Stadium.

DSAA Eleventh Outdoor Football Tournament

The DSAA’s Eleventh Outdoor Football Tournament, held at JSS Private School in Business Bay, witnessed a remarkable turnout of 23 participating teams, highlighting the unity and sportsmanship within the shipping and logistics sector. DSAA expressed gratitude to the participating  teams and event sponsors whose support played a crucial role in the tournament’s success.

Notable sponsors included Navio Shipping, Pearl Marine, Integr8 Fuels, AGL Marine, Al Barrak Group, Retail Logistics, RHS GROUP, and Modern Int. Healthcare Services, which sponsored a doctor on call for the event, ensuring the well-being of all participants. The Recreation Committee members, acknowledged for their dedication, worked tirelessly to ensure the seamless execution of the event. The official photographer for the tournament was Mr.Moni.

CSS Group emerged as the victorious team, captained by Mr. Farhad, with Mr. Britto as the vicecaptain. The team showcased exceptional skill and determination throughout the tournament, ultimately securing the first-place position. Retail Logistics and Modern Freight Co. claimed the first and second runner-up positions, respectively. Mr. Ivor D’Souza of Modern Freight Co. was awarded the  Golden Boot and named Player of the Tournament, scoring an impressive total of 4 goals.

Expressing gratitude at the event’s conclusion, DSAA appreciated all participants, sponsors, and contributors for their collective efforts, emphasizing the tournament’s role in fostering community spirit within the shipping and logistics sector.

CBFS T10 League 2023 Final

CSS Group continued their winning streak with a spectacular victory in the CBFS T10 League 2023 Final at the Sharjah International Stadium. The intense match against Seven Districts showcased CSS’s exceptional teamwork and individual prowess.

The victory was a result of seamless collaboration and unity within the CSS family, with the captain and vice-captain contributing to the team’s success. The high-stakes competition kept fans on the edge of their seats until the final ball was bowled.

CSS Group’s triumph in the CBFS T10 League 2023 Final not only signifies their prowess on the cricket field but also reflects the values of unity, sportsmanship, and dedication that define the CSS family. As CSS celebrates this well-deserved win, the spirit of collaboration and passion for excellence sets the stage for future triumphs in cricket.

The values of collaboration and passion for excellence demonstrated by CSS in these sporting achievements have set the stage for future triumphs in the dynamic world of sports. The CSS family looks forward to carrying the momentum forward and achieving more such milestones.

CSS GROUP LEADS THE CHARGE TOWARDS SUSTAINABILITY WITH GREEN PARKING FACILITY

In an era where global concerns for environmental conservation are taking center stage, innovative solutions are reshaping even the most mundane aspects of urban life. One such transformative initiative gaining traction is the concept of “Green Parking,” where parking lots evolve from mere vehicle accommodation spaces into dynamic hubs for sustainability and environmental responsibility.

CSS Group has embraced this shift with the introduction of a cutting-edge green parking area at its facility. By seamlessly integrating eco-friendly practices and technologies within the parking infrastructure, CSS aims to minimize the environmental impact traditionally associated with parking structures. This forwardthinking approach extends beyond conventional asphalt and concrete foundations, incorporating sustainable features that contribute to the overall health of the urban ecosystem.

Green parking areas utilize permeable pavement materials, such as porous concrete or interlocking pavers, to facilitate natural water drainage and reduce runoff. Additionally, the incorporation of green roofs or walls within parking structures not only enhances aesthetics but also promotes improved air quality and temperature regulation.

Equipped with energy-efficient LED lighting and smart technology, the green parking area at the CSS facility represents a significant departure from traditional, energy-draining, and high-intensity lighting. This move towards sustainability aligns with a commitment to reducing energy consumption and creating an eco-friendly environment.

The CSS green parking space stands as a breath of fresh air in the concrete jungle, providing a pleasant experience for drivers. The adoption of green parking practices aligns seamlessly with principles of community and corporate social responsibility, offering benefits such as improved public perception, reduced environmental impact, and potential cost savings through energy efficient technologies.

The shift towards green parking is not a trend but a vital step toward a more sustainable and resilient urban future. CSS Group’s commitment to reimagining parking facilities as integral components of sustainable urban planning showcases the transformative potential of embracing green parking practices in the drive towards a more eco-conscious future.

STOP COMPARING YOURSELF TO OTHERS!

Abhilash Nair Global CEO ISS Relocations
Abhilash Nair 
Global  CEO
ISS Relocations

Even though most of us try not to, we are all guilty of comparing ourselves to others. We can make comparisons like, “I wish I dressed like so-and- so,” or, “I wish I were as rich as them” or,“I was better than him/her”

This is often unconscious, but it is important to try to train ourselves to stop. While it may motivate us to better ourselves, constantly comparing ourselves to others can lead to negative thoughts.

Understand Yourself Better : Human beings are social creatures, and comparison is common throughout our entire history. Social media platforms like Twitter, Instagram, and Facebook bombard us with posts about what we lack. These apps are comparison traps that encourage us to question aspects of our own lives. It is easy to forget that social media is a highlight reel of other people’s lives. We see their best moments, but do not usually see their struggles. We often compare our lesser qualities with a person’s best qualities, skewing our judgment. Too much comparison leads to unhappiness and low self-esteem. We become frustrated with ourselves for “not being good enough,” or angry with others. Feelings of jealousy, frustration, and hopelessness appear if comparisons continue. If left unaddressed, chronic anxiety and depression can stem from such behaviour. To avoid comparisons, people may look for others’ faults to make themselves feel better. This is just as unhealthy as tearing yourself apart for what you do not have or do not look like. To halt the comparison habit, focus on bettering yourself and boosting your confidence. Try to train your mind to step away from unfavourable comparisons. Look instead to embrace kindness and a cheerful outlook. It is challenging work, but it pays off.

Few things you can do to take the initiative to stop comparing yourself to others:

  1. Be aware of your triggers and avoid them – To improve your mental health and emotional well-being, list out the situations and circumstances that make you sad or cynical. Social media is not the only thing harming our self-esteem. Is there someone in your life who often puts you down? Or you feel inadequate when a colleague brags. There is a specific place that makes you feel bad, like wandering through an expensive store at the mall. Once you are aware of situations that make you likely to engage in comparisons, you can avoid them.
  2. Limit your time on social media – social media keeps us up to date on our family and friends, current events, an raises awareness. But like most things, it is best in moderation. Over scrolling on social media, especially when consuming lifestyle and beauty content, can have negative effects on our self-worth. Unfollow accounts that cause you to compare yourself to others. Turn off your phone after a certain time of day and do not respond to every message or comment you receive.
  3. Avoid comparing other peoples’ “outsides” to your own “insides” – No one truly knows what is happening behind the scenes in someone else’s life. Everyone is facing their own struggles.
  4. Remind yourself that “money doesn’t buy happiness” – There is a relationship between mental health and money. But one thing is true: money does not buy happiness. Despite being bombarded with ads that say otherwise, money does not guarantee permanent happiness. Watching celebrities live luxurious lifestyles can lead us to believe that money will solve our problems, but it rarely does. Instead, it only buys temporary joy.
  5. Count your blessings – Be grateful for what you have. Someone’s life may seem better, but there might be another person out there wishing they had what you had. There is always something, even just one thing, for which you can be thankful. Implement these strategies to fine-tune your gratitude practice.
  6. Use comparison as motivation – Comparisons can be a great catalyst for change, so long as it is healthy. Instead of feeling envious of other people’s accomplishments, think about how they were able to achieve them. Then see how you can replicate them. Being inspired by someone you know to be kinder or more openminded can lead you to be a better person.
  7. Focus on your strengths – It is okay to be humble, but you should also be proud of what you have conducted. Too much humility is just as harmful as too much self-confidence. Make a list of what you like about yourself. Writing things down can help us recognize and accept the truth instead of speaking it aloud. You can be as general or as specific as you like, and let this list serve as a reminder of your strengths.
  8. Celebrate other people too – We must be our biggest supporters, but self-advocacy can coexist with supporting others. Spread positivity by cheering on your friends and coworkers for their milestones.
  9. Remember that insecurities are universal – It is normal for you to compare yourself to others. We all experience self-doubts and fears that get the best of us now and then. Even the most confident people feel insecure sometimes.
  10. Use your past self as a benchmark of comparison – The only real competition you have is who you were yesterday, who you were last month, or who you were a year ago. You
    will be able to see real growth through retrospection and be proud of your growth.

Must have heard these line below:

“No one can make you feel inferior without your consent.”

“Stop comparing yourself to other people: you are an original. We are all different and it’s okay.”

“I don’t want other people to decide what I am. I want to decide that for myself.”

“Today you are you, that is truer than true. There is no one alive who is you-er than you.”

The only person you should be comparing yourself to is yourself. Your efforts should focus on growing from within, being kinder, more resilient, working hard, and being more open instead of whether your hair is long enough, or you are as strong as someone else or getting paid less that other etc.

EMPLOYEE OF THE MONTH

SEPTEMBER 2023

Aneesh. S
Coordinator – Sales & Operations
CSS Oman (Muscat)
Awarded by Vishnu Nazir
Branch Manager – CSS Oman

SEPTEMBER 2023

Siyad Aliyar
Operation Executive –
Forwarding Operations
CSLC
Awarded by Ambili Don
Senior Manager – Operations

OCTOBER 2023

Johnny M Molo
Office Assistant – Admin
CSS HQ
Awarded by Susanth Shekar
General Manager – HR & Admin

OCTOBER 2023

RENEESH R
Sales Coordinator – Sales – Bahrain
Twin Info Solutions
Awarded by Vivin Varghese – Team Leader
Sales Support – CSS Bahrain

Chairman’s Message

Standing majestically at almost 30,000 feet above sea level, Mount Everest is the world’s highest mountain peak. Mountain climbers train for several years to conquer Everest by honing their physical fitness and mental toughness. Yet, very few make it to the top. Since Edmund Hillary and Tenzing Norgay scaled the peak to reach the summit in 1953, only about 5,000 people have reached the top.

As We Near the Summit

The difficulties of the ascent become more intense as one approaches the summit. The path from the last camp to the peak is called the “death zone.” The combination of thin air and harsh weather conditions gives rise to disorientation, hallucinations, and several other health-related obstacles. However, for the fortunate few who persevere, an extraordinary moment awaits when there are no further steps to climb.

As CSS approaches the upper echelons of our industry, the ascent has become increasingly demanding. We must hone essential leadership skills like strategic thinking, relationship building, risk-taking, authenticity, humility, objectivity, resilience, stamina, and decisiveness. These skill sets can guide CSS to face the challenges on our path toward excellence.

From The Dance Floor to Being on the Balcony
I recently read a McKinsey report about a study conducted by Harvard Kennedy School professors Ronald Heifetz and Marty Linsky about a novel concept called “shifting from the dance floor to the balcony.” This analogy paints the difference between executing daily tasks, calling it “being on the dance floor”, to stepping back to gain a broader perspective, calling it “being on the balcony”. The professors explain that the most influential leaders can seamlessly do both.

Keep sight of your responsibilities on the dance floor as you continue to excel in your day-to-day role. Mary Barra, the CEO of GM, who climbed the ranks to lead the company, shares valuable advice, “Approach your current role as if you’ll be doing it for the rest of your career. This mindset encourages investment, improvement, and the pursuit of greater efficiencies.”

As for looking from the balcony, there are three viewpoints you should embrace:
•Look at the future of our industry.
•Look at the whole organization from a broader perspective. Go beyond your immediate role and responsibilities and try to understand every aspect of your company.
•Look at the stakeholder landscape and be knowledgeable on environmental and societal issues.

Rekindling the Humane Spirit

Amid the ongoing conflict in West Asia, losing innocent lives on both sides is a tragic reality that weighs heavily on our hearts. It’s a truth we must never forget, hatred begets hatred, and violence begets violence. The atmosphere of hate and the call for war are exacting a heavy toll on innocent children whose lives are being marred by violence. It is the younger generation whose psyche we must reshape so that peace may finally prevail.

Let us come to a collective understanding and embrace the value of “agreeing to disagree”. Let us be tolerant toward one another and raise a generation that respects the belief systems of others.
In the words of Nelson Mandela, “No one is born hating another person because of the colour of their skin, their background, or their religion. People must learn to hate, and if they can learn to hate, they can be taught to love, for love is the essence of our humanity.”

Let us remember the power of empathy, understanding, and our capacity for positive change. Tenacious mountain climbers face daunting obstacles and treacherous conditions to reach the peak. We can also overcome adversity and work to build a world where humanity, compassion, and love triumph over hatred and violence.
The journey may be arduous, but we can rise to greater heights and achieve the impossible with perseverance and a commitment to a better world.

Let us pursue excellence with a heart full of hope and a vision of a brighter future in the year ahead

A SUCCESS STORY OF HANDLING A HIGH-VALUE SHIPMENT BY THE INDIA PROJECTS TEAM

In the world of logistics and shipping, every successful project is a demonstration of precision, planning, and perseverance. The India Projects Team is proud to announce another remarkable achievement in their journey, where they triumphed over challenges to ensure a timely shipment to the Commonwealth of Independent States (CIS). This high-value project demanded extraordinary efforts and attention to detail, and the team rose to the occasion with determination and unwavering commitment.

Handling a high-value shipment is always a challenging task, but when it requires a time-sensitive delivery to a location as distant as the CIS, the stakes are even higher. The India Projects Team was entrusted with a critical Exworks and Forwarding to Med operation for this project, and their journey began on September 15th, 2023, when the cargo was handed over to them on the East Coast of India.

One of the initial hurdles faced by the team was dealing with inventory shortages with other carriers. This could have potentially derailed the entire operation, but the India Projects Team’s proactive approach and strong network allowed them to secure the necessary resources and move forward with confidence.

The India Projects Team acknowledges the invaluable assistance provided by the shipping line throughout this challenging process. Their collaboration and support significantly streamlined the entire operation, making it possible to overcome the obstacles and continue moving forward.

A noteworthy aspect of this project was the optimal utilization of resources. Despite the cargo being over height and over width with a total weight of 27 Tons, the team efficiently packed it into a 20’FR container, avoiding the need for a larger 40’FR container. This saved space and minimized additional costs, demonstrating the team’s commitment to cost-effective solutions.

The ultimate measure of success in any project is client satisfaction. The India Projects Team is pleased to have met the client’s expectations for timely delivery. Their dedication to ensuring that the cargo reached its destination on time has not gone unnoticed, and they expressed their gratitude to the client for placing their trust in them.

The India Projects Team’s triumph in handling this high- value shipment bound for CIS is a testament to their professionalism, expertise, and unwavering commitment to excellence. In the face of challenges, they persevered, ensuring that the cargo would soon find its destination. Consolidated Shipping Group (CSS Group) reaffirms its commitment to partnering with clients for all their challenging shipments, building on this success to continue delivering exceptional results in the world of logistics and shipping.

CSS IRAQ OFFERS COMPREHENSIVE TRANSPORTATION SOLUTIONS TO IRAQ

In today’s dynamic and fast-paced business landscape, the rapid and efficient transportation of your cargo is not merely an advantage but a necessity. The efficient and timely delivery of goods is the basis upon which success is built. CSS Iraq understands this and plays a pivotal role in offering swift and dependable transportation services to Iraq.

 

In today’s dynamic and fast-paced business landscape, the rapid and efficient transportation of your cargo is not merely an advantage but a necessity. The efficient and timely delivery of goods is the basis upon which success is built. CSS Iraq understands this and plays a pivotal role in offering swift and dependable transportation services to Iraq.

In today’s dynamic and fast-paced business landscape, the rapid and efficient transportation of your cargo is not merely an advantage but a necessity. The efficient and timely delivery of goods is the basis upon which success is built. CSS Iraq understands this and plays a pivotal role in offering swift and dependable transportation services to Iraq.

  1. Project Logistics: The meticulous management of complex logistics for projects is managed, ensuring a seamless execution from start to completion.
  2. Sea and Air Freight Services: An extensive network is leveraged, along with efficient handling procedures to provide timely and cost-effective shipping options via sea or air.
  3. Customs Clearance at All Entry Points: Navigating the intricacies of customs procedures in both southern and northern Iraq is CSS Iraq’s expertise. This ensures a smooth and hassle-free entry for your goods.

CSS Iraq has become a trusted partner for all transportation needs to Iraq by providing unparalleled logistics solutions. CSS Iraq upholds the highest standards of quality and is poised to make the logistics operations to Iraq seamless and efficient. Backed by extensively trained personnel and state-of-the-art equipment CSS Iraq ensures that products are safeguarded throughout their journey. CSS Iraq has emerged as a comprehensive transportation solutions provider, offering reliability, efficiency, and quality that enterprises can depend on.

TWIN SISTERS SHAPE THE FUTURE OF CSS GROUP

Leadership is crucial in a world where industries continuously evolve and adapt to meet the demands of an ever-changing market. For the CSS Group, the future is looking exceptionally bright as it ventures into new horizons under the dynamic leadership of Chandra Kala and Sasi Kala, twin sisters who are visionaries and driven to achieve excellence. The sisters have a remarkable track record of 28 years.

The CSS Group, a renowned name in shipping and logistics, has always been synonymous with innovation, quality, and customer satisfaction. As Chandra Kala and Sasi Kala step into their roles as leaders of the group, they carry with them a shared vision and an unwavering commitment to maintaining and elevating the company’s already sterling reputation.

The journey of Chandra Kala and Sasi Kala within the CSS Group is a testament to their dedication and drive to shape a future that redefines industry standards. Their vision extends beyond the horizon, aiming to exceed customer expectations and establish new benchmarks in the field of logistics and shipping.

These twin sisters are setting out to lead the CSS Group into a thrilling new era of success and growth. Their story is not just about an unbreakable sibling bond, but about a shared vision, unyielding determination, and an unwavering focus on core values.

A Shared Vision

At the heart of Chandra kala and Sasi Kala’s leadership is a  shared vision that extends beyond immediate goals. They aim to take the CSS Group to new heights while preserving its core values and principles. The sisters are aligned in their commitment to innovation, customer-centricity, and fostering a culture of excellence within the organization. Their shared vision entails transforming the CSS Group into a trailblazer in its industry. Together, they aspire to lead the company toward a successful future. Their corporate vision and mission act as the foundational principles of their strategic plan, providing clear direction for the organization’s path. Their focus extends beyond mere profitability, as they are dedicated to creating a beneficial influence on both the industry and the communities within which they are active.

Unyielding Determination

One of the defining characteristics of Chandra Kala and Sasi Kala is their unyielding determination. They possess an indomitable spirit and the drive to overcome challenges. This determination is rooted in their shared belief that there is no shortcut to success and that every endeavour requires dedication, hard work, and perseverance. Their journey to leadership was marked by countless challenges, but they have never wavered. This determination has propelled them to the forefront of the CSS Group, and they continue to inspire the CSS team to reach for greatness.

Unwavering Focus on Core Values

Chandra Kala and Sasi Kala understand the significance of staying true to core values. They are committed to upholding the principles that have been the cornerstone of the CSS Group’s success. Integrity, honesty, and a strong work ethic are values that they hold dear. These core values provide a guiding light, ensuring that the CSS Group’s growth is undeterred in the years to come. The sisters are unwavering in their commitment to these values, and they ensure that every decision they make aligns with the principles that have defined the company for years. Moreover, they recognize the significance of teamwork, appreciating the unique contributions of each team member and cultivating a collaborative atmosphere within the organization.”

Leading CSS Group into a New Era

As Chandra Kala and Sasi Kala assume leadership roles within the CSS Group, they are embarking on a mission to bring about a transformative era for the company. This new era is marked by innovation, customer satisfaction, and an unwavering commitment to excellence. Under their leadership, the CSS Group is poised to achieve unprecedented success. The sisters are visionaries and change-makers. Their journey together, is a testament to what shared vision, determination, and adherence to core values can achieve. To navigate the evolving business environment with excellence, they are dedicated to adopting cutting-edge technologies and the most effective industry standards. Their goal is to position the CSS Group as a pioneering force in the integrated logistics sector.

The CSS Group, with Chandra Kala and Sasi Kala at the helm, is destined for greatness. Their unwavering commitment to excellence ensures that the company will continue to be a name synonymous with innovation, quality, and customer satisfaction. As they steer the CSS Group into the future, there’s no doubt that they will exceed customer expectations and set new industry benchmarks, leaving a lasting legacy of leadership and success.

WHY EFFICIENT ECOMMERCE FULFILLMENT IS A NECESSITY FOR YOUR ONLINE BUSINESS?

We now know that the pandemic-driven online retail boom is here to stay. However, the demands of online shoppers keep evolving. Staying ahead of the competition requires more than just a user-friendly website and a fantastic product range. As an ecommerce business owner, you know that seamless and efficient ecommerce fulfillment is the secret of a successful online venture. What’s more, it in crucial to take care of every step in the fulfillment process. It starts from the time a customer places an order on your website till it reaches the customer’s doorstep. Furthermore, a well-organized fulfillment process directly impacts customer satisfaction leading to repeat orders, and finally enhancing your brand’s reputation in the market.

Firstly, we analyze the importance of efficient ecommerce fulfillment. We then will demonstrate how partnering with a top-notch fulfillment providers can help in ramping up the efficiency of your online venture.

The Hassles of Running an E-commerce Business

Yes, running an online business is exciting with great growth potential. But it does come with its own set of challenges. Be it a large company or a bootstrapped set up, ecommerce fulfillment and management can be very difficult to handle.

Imagine this scenario; it’s the dead of night, and your online store has just experienced a sudden surge in orders. You’re excited about the rush of orders, but deep down you fear if things will spiral out of control. However, you are at wits’ end thinking if you will be able to fulfill these orders accurately and on time?

As an online entrepreneur or small business owner, it can be overwhelming to handle order processing, inventory management, packaging, and shipping on your own. As a result of our discussions with e-commerce owners, here are a few difficulties they experience on a day-to-day basis:

  1. Lack of Space and Resources: Limited space and resources to store inventory can hinder business growth.
  2. Haphazard Order Processing: Without streamlined systems and processes, fulfilling orders can become time-consuming and error-prone.
  3. Inventory Management Challenges: Maintaining optimal inventory levels, ensuring stock availability, and minimizing stockouts can be challenging without proper inventory management tools and expertise.
  4. Shipping and Logistics Complexities: Coordinating shipments, negotiating shipping rates, and ensuring timely delivery can be overwhelming. This is especially for businesses shipping to different locations
  5. Customer Service and Retention: Failing to meet customer expectations can impact customer retention and damage the reputation of your business.
  6. Delivery Times: Delayed deliveries can result in negative reviews and a tarnished brand image.

The Role of Efficient E-commerce Fulfillment

Efficient ecommerce fulfillment can help in surmounting these and contributes to the overall success of your online business with the following benefits.

  • Streamlined Operations : Partnering with a professional fulfillment center can streamline your entire fulfillment process. From receiving inventory to managing orders and returns, a dedicated fulfillment center ensures accuracy and efficiency at every step.
  • Efficient Ecommerce Fulfillment Centers : Strategically located state-of-the-art ecommerce fulfillment across different regions are a necessity. Equipped with cutting-edge technology, these centers offer ample storage space for your inventory. Besides, by partnering with these service providers, your products can be stored securely and efficiently. This ensures easy access and accurate order processing.
  • Temperature-Controlled Delivery and Handling : Does your business deals with temperature-sensitive products, such as perishable goods or pharmaceuticals? If yes, you need an Ecommerce fulfillment Center that offers temperature-controlled delivery and handling services. Moreover, your products are maintained at the optimal temperature throughout the fulfillment process, minimizing the chances of spoilage or damage.
  • Value-Added Services : Top of the line Ecommerce fulfillment service providers offer other value-added services that can enhance your business. They even help you create custom promotional materials and inserts to boost brand awareness and customer engagement. Additionally, they also offer Knitting Services, allowing businesses to bundle products together to create attractive packages or gift sets, offering an extra selling point to customers.
  • International Trade Compliance : Expanding your online business globally comes with its own challenges, particularly when it comes to navigating international trade regulations. Good fulfillment service providers offer Importer of Record (IOR) and Exporter of Record (EOR) services, ensuring compliance with international customs requirements. By partnering with such providers can expand your reach to international markets efficiently and confidently.

CSS eLogix is a leading e-commerce fulfillment center with a proven track record of helping online businesses overcome fulfillment challenges. Therefore, we understand the unique challenges of an e-commerce venture. With our robust service offerings, CSS eLogix ensures that your e-commerce operations go on smoothly without any roadblocks even if there are sudden spikes in your orders. By entrusting your fulfillment process to CSS eLogix, you free up valuable time and resources. This will help you focus on what truly matters – growing your online business and delighting your customers.CSS eLogix is a leading ecommerce fulfillment center with a proven track record of helping online businesses overcome fulfillment challenges. Therefore, we understand the unique challenges of an ecommerce venture. With our robust service offerings, CSS eLogix ensures that your ecommerce operations go on smoothly without any road blocks even if there are sudden spikes in your orders. By entrusting your fulfillment process to CSS eLogix, you free up valuable time and resources. This will help you focus on what truly matters – growing your online business and delighting your customers.

Most importantly, efficient ecommerce fulfillment is not just a logistical requirement. In fact, it’s a key component of providing a superior customer experience and building a successful online brand. Talk to our expert and we can help your online business thrive in today’s competitive ecommerce landscape.

ONAM FESTIVITIES AT CSS GROUP

Onam is a time of joy and renewal, a beautiful blend of history, mythology, and cultural heritage. It exemplifies the spirit of unity and togetherness, allowing people to come together to celebrate their shared identity and create cherished memories. Onam, the splendid harvest festival of Kerala, holds profound cultural and spiritual significance for the people of Kerela. More than just a celebration, Onam is a time-honoured tradition that carries a multitude of meanings, reflecting the values, history, and unity of the community.

Onam is a vibrant and culturally rich festival celebrated with great enthusiasm in the southern Indian state of Kerala. This annual harvest festival holds deep significance for the people of Kerala, bringing together communities from all walks of life to rejoice in a spirit of unity, tradition, and merriment. It is a time when homes are adorned with intricate floral designs known as “pookkalam,” creating a colorful and welcoming ambiance. Traditional rituals, music, dance, and elaborate feasts are integral parts of the festivities.

This year, CSS group is hosting a pookalam competition among all its branches on September 9th 2023. The rules of the competition are simple. The pookalam has to be created on the day of the competition and not in advance. Also, the ornate designs must be created only with natural flower petals and not with any artificial color powder. Props related to the theme of Onam are allowed in the competition. The winner of the pookalam competition will take home the prestigious Mahabali’s Crystal Award from the previous year’s winners.

The CSS group will also carry out games like Vadam Vali (Tug of War), where teams pull a rope in opposite directions, aiming to bring the other team across a designated line. Thumbi Thullal or folk dance involves women dressed in traditional attire dancing in a circle, accompanied by melodious songs. In the pot breaking game called Uriyadi blindfolded participants try to break a pot filled with goodies using a stick. CSS employees are always excited to play these games.

These games not only add a sense of joy and festivity to Onam but also serve as a means of preserving and passing down traditional skills and values from one generation to the next. They embody the spirit of unity, competitiveness, and cultural pride that define the essence of Onam celebrations.

In essence, Onam is a celebration that encapsulates the values of gratitude, unity, cultural pride, and the joy of communal harmony. It serves as a powerful reminder of the ties that bind people together and highlights the enduring beauty of tradition and heritage in an ever-evolving world.

CSS PRESENTS STAFF WITH CLOTHES FOR ONAM FESTIVITIES

Onam is a vibrant and culturally significant festival celebrated in Kerala. It marks the harvest season and is a time of immense joy and togetherness for the people of Kerala. The festival typically lasts ten days and is characterized by colourful floral decorations, traditional music and dance performances like Kathakali, and the famous snake boat races.

One of the highlights of Onam is the grand feast, known as the Onam Sadhya, where a variety of delicious vegetarian dishes are served on a banana leaf. The festival is also associated with the legend of King Mahabali, whose annual visit to Kerala during Onam symbolizes the spirit of unity and equality. It is a time when families come together to celebrate their rich cultural heritage and create lasting memories.

During Onam, giving holds a special significance in Kerala’s cultural celebration. It reflects the spirit of generosity and unity that this festival embodies. During Onam, people often engage in acts of charity and giving, known as “Onam Seva.” As people unite in celebration, the importance of generosity and mutual support is highlighted.

This may include donating food, clothing, or money to the less fortunate, visiting orphanages, and participating in various philanthropic activities. It’s a time when the community comes together to share their blessings with those in need, emphasizing the values of compassion and solidarity that are at the core of Onam’s traditions.

In doing so, the tradition of giving during Onam not only enriches the recipients’ lives but also deepens the sense of joy and fulfillment among the contributors, making the festival a truly heartwarming and meaningful celebration. At CSS, we wanted to showcase the spirit of giving this Onam, by presenting the staff of CSS with Onam clothes. These gifts were presented by our chairman T.S Kaladharan, Mr. Fida Asghar and Mr. Don Raveendran.

This thoughtful act not only acknowledged the significance of the Onam festival but also demonstrated a strong sense of respect for our workforce. By providing Onam clothes, our Chairman T.S Kaladharan, not only promoted a sense of unity among employees but also contributed to fostering a positive work environment, where traditions and celebrations are valued and celebrated together. This kind gesture showcased our leadership’s commitment to employee well-being, making it a meaningful and memorable moment for all. The clothes presented to our staff will be worn by them during the Onam celebrations at CSS.

 

SAUDI ARABIA UNVEILS AMBITIOUS PLAN FOR 59 LOGISTICS CENTERS BY 2030

Saudi Arabia has unveiled an extensive master plan aimed at developing 59 logistics centers across the nation as part of its broader National Transport and Logistics Strategy.
This initiative is a crucial step towards positioning the kingdom as a leading global logistics hub. Crown Prince Mohammed bin Salman announced that all centers are expected to be completed by the end of this decade, emphasizing the kingdom’s commitment to this ambitious project.

Diversifying the Economy and Attracting Foreign Investment

The primary objective of this logistics infrastructure development is to diversify Saudi Arabia’s economy and attract foreign direct investment. While specific financial details of the master plan were not disclosed, it forms an integral part of a comprehensive set of initiatives outlined by the National Transport and Logistics Strategy. Prince Mohammed, who also serves as the chairman of the Supreme Committee for Transport and Logistics, highlighted the strategic importance of this strategy. He stressed that it aims to bolster partnerships with the private sector, create job opportunities, and establish Saudi Arabia as a global logistical powerhouse, benefiting from its strategic location connecting Asia, Europe, and Africa.

Key Details of the Master Plan

Under the master plan, the 59 logistics centers will collectively cover an area exceeding 100 million square meters. These centers are strategically distributed, with 12 planned for Riyadh and Makkah regions, 17 in the Eastern region, and 18 spread across the country. Currently, 21 centers are in progress, with all centers slated for completion by 2030.

The successful implementation of these logistics centers will significantly enhance the efficiency of Saudi industries in exporting their products. It will also play a vital role in supporting the ecommerce sector by facilitating seamless connections between logistics centers and distribution hubs across various regions, cities, and governorates.

“The plan is part of a package of continuing initiatives set as targets by the [NTLS] … with the aim of developing the logistical sector to support the economy, increase the local, regional and international connections of the international trade networks and global supply chains,” Prince Mohammed, who is also chairman of the country’s Supreme Committee for Transport and Logistics, said.

The strategy will help the kingdom boost “the partnership with the private sector, and thus increase the opportunity to generate jobs, and make of the kingdom of Saudi Arabia a global logistical hub, given its geographical location among three important continents: Asia, Europe and Africa”, he added.

The National Transport and Logistics Strategy (NTLS), launched by His Royal Highness Crown Prince Mohammed bin Salman aims to solidify Saudi Arabia’s position as a global logistics hub connecting three continents, in addition to upgrading all means of transportation, enhancing integration in the logistics system and supporting the comprehensive development process in Saudi Arabia, the paper said. NTLS is one of key goals of Saudi Vision 2030, a government program launched by the Kingdom of Saudi Arabia that aims to achieve the goal of increased diversification economically, socially and culturally, in line with the vision of Saudi Crown Prince and Prime Minister Mohammed bin Salman.

A Pillar of Saudi Arabia’s Economic Diversification Strategy

This endeavor is part of Saudi Arabia’s broader push to invest over 500 billion riyals ($133 billion) by 2030 to expand its transport sector. The kingdom is planning more than 300 projects in transport and logistics through partnerships with local and international private sectors. The comprehensive plan includes the launch of new airlines, expansion of airports, expansion of the railway network, increasing port capacity, and development logistics hubs throughout the kingdom.

A key goal of this strategy is to increase the contribution of the transport and logistics sectors to the national gross domestic product (GDP) to 10% by the end of this decade, up from 6% in 2021. Furthermore, it aims to boost the sectors’ annual contribution to non-oil revenue to 45 billion riyals by 2030, aligning with Saudi Arabia’s efforts to diversify its economy and reduce its dependence on oil.

Strong Economic Growth and Diversification Efforts

Efforts Saudi Arabia’s economy recorded impressive growth in 2022, expanding by 8.7%, making it the fastest-growing among the world’s 20 largest economies. This growth was primarily driven by a surge in oil prices and the robust performance of the non-oil private sector. However, growth is expected to moderate to 1.9% in the current year, primarily due to lower oil production, according to estimates from the International Monetary Fund (IMF).

The logistics services sector is emerging as a promising pillar of economic diversification and development in Saudi Arabia. It is currently witnessing significant initiatives and major developments aimed at expanding its economic and developmental contributions. The Ministry of Transport and Logistics is actively working to develop the logistics industry, enhance export strategies, expand investment opportunities, and foster partnerships with the private sector, all in alignment with the broader goals of Vision 2030.

CHATBOTS CAN NOW TELL YOU WHERE YOUR SHIPMENTS HAVE REACHED

Understanding how Generative AI can be used in logistics, its applications and limitations.

Logistics companies are slowly but surely integrating artificial intelligence (AI) technology into their operations. However, they are cautious about adopting chatbots that are common in the retail space today.

Company executives acknowledge the potential cost savings and efficiency benefits associated with tools like ChatGPT, a form of generative AI. Nevertheless, they are prioritizing ensuring that this digital approach doesn’t lead to customer frustration, particularly for clients handling substantial shipping volumes involving goods worth millions of dollars, across the globe.

Harnessing The Power of Generative AI into Customer Service

Prominent companies such as Freight brokerage RXO,  trucking firm XPO, logistics technology provider Phlo Systems, and shipping company DFDS are actively exploring how generative AI can transform their customer service divisions. Their focus includes automating tasks like shipment tracking, load booking, and import declarations.

The quest to incorporate generative AI into operations began after OpenAI introduced its ChatGPT bot in November this year. This technology, along with similar offerings, has the ability to process vast datasets, recognize patterns, make predictions, and respond to queries in a conversational manner, significantly reducing the time required to complete tasks.

Other Areas Where AI can help

Generative AI has already found applications beyond logistics. Law firms utilize it for legal research and document drafting, retailers deploy it to analyze customer search queries and offer relevant product recommendations, and travel companies like Expedia use chatbots for trip planning. Grocery retailers like Instacart also employ AI chatbots to provide answers to customer inquiries regarding recipes.

Logistics companies envision the future use of generative AI in enhancing forecasting, procurement, inventory management, and shipping decisions. Currently, their primary focus is on experimenting with these tools in customer support, leveraging their capacity to understand plain conversational language and provide rapid, comprehensive responses. Experts foresee generative AI enhancing the customer experience by delivering tailored responses within minutes, in contrast to traditional chatbots with preset answers or human workers who require more time to find suitable responses.

Limitations and Apprehensions in Using AI

However, generative AI has limitations. The technology is in its nascent stages and is still evolving. The chatbot is only good as the information that it has been fed on. In fact, there have been instances when the chatbot has given wrong answers to queries. Additionally, security concerns arise when using proprietary data or customer information to train AI systems, leading some companies to restrict their employees from using such technology.

The stakes are particularly high when applying generative AI to supply-chain decisions, given the complexity and proprietary nature of the data involved. In logistics customer support, the challenge lies in facilitating the movement of large shipment volumes via various modes of transportation (aircraft, trucks, trains, and containerships) while dealing with fast-changing and intricate data.

AI Adoption in Logistics Companies

Jared Weisfeld, Chief Strategy Officer at RXO based in Charlotte, North Carolina, highlights the delicate balancing act involved in using generative AI with retail and industrial clients. He points out, ““When you think about what could go wrong over the life of the load, you as a carrier, you as a shipper, sometimes you don’t necessarily want to be talking to a chatbot.”

Weisfeld said that RXO is actively exploring methods to automate various tasks, including customer support and load booking, especially for small and medium-sized businesses. Such automation can lead to quicker responses to customer queries and free up the company’s sales staff to concentrate on acquiring new clients.


However, RXO plans to maintain the option for clients to interact with a human representative. “You can’t have a shipper go ahead and log on to the system where the order’s late and you’re pinging a chatbot. You need a hybrid approach,” Weisfeld said.

The central concern for RXO revolves around enhancing the efficiency of their personnel while ensuring that their efforts contribute to making customers’ lives more convenient rather than complicating matters further.

At the core of RXO’s strategy lies the fundamental question: “How do we enhance the efficiency of our workforce while simultaneously simplifying our customers’ experiences?” expressed by Jared Weisfeld, the Chief Strategy Officer at RXO.

Jonathan Wright, Global Managing Partner of Finance and Supply Chain Transformation at IBM Consulting, emphasizes that for AI technology to gain widespread acceptance, supply-chain managers must place complete trust in it when making decisions regarding goods orders, inventory management, and supplier negotiations. Jonathan Wright highlighted, ““We have to have understanding and knowledge of what AI I’m using, what data I’m using and really tight governance around that,” Wright said. “In our personal life, we might be comfortable with 80, 90% correctness. In our business world, it’s got to be tight—110%.”

AI in Software Development, Trucking and Customs

XPO, a trucking company, intends to train an in-house version of a ChatGPT-like bot to enable customers to track freight, receive rate quotes, and initiate shipment pick-up requests. Jay Silberkleit, XPO’s Chief Information Officer, emphasizes their commitment to keeping data private and ensuring the relevance and accuracy of responses through stringent control over data usage

The Britain-based Phlo Systems has recently introduced an AI-powered chatbot for customs declarations, replacing a previous system reliant on a list of frequently asked questions, said Chief Executive Saurabh Goyal. The chatbot offers straightforward responses to inquiries, such as the type of declaration needed for importing fish from a European country. Currently, the chatbot handles approximately 70% to 80% of queries, with the remainder escalated to human staff for resolution.


DFDS, a regional shipping company in Denmark, has initially employed generative AI for software development, with an eye toward potential future applications in customer support. Rune Keldsen, the company’s Chief Technology Officer, underscores the need for sensitivity regarding the quality of responses generated by generative AI, “What we need to be very sensitive about is, what is the quality of the answers you can get out of generative AI? Generative AI is very strong at large data sets and crunching large amounts of data, but it’s less strong at ensuring the predictability of the answers that come out.”

From tracking shipments and booking loads to simplifying customs declarations, generative AI is already finding applications that streamline operations.

As logistics companies venture into the realm of generative AI, they do so with cautious optimism. The promise of cost savings, operational efficiency, and enhanced customer experiences is compelling, but the stakes are high in an industry where precision is paramount.

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