“Innovation” is a word I often think about because it has changed its meaning, over many years. In the 16th century, to call someone an innovator was to accuse them of heresy because they were not conforming. Nowadays innovation focuses ones attention on opportunities and motivation.
Sometimes potentially brilliant ideas are overlooked because others accept routine as always being an essential part of a process which one mustn’t change. When looked at from a different perspective we may recognise something which is unique to us – a quality that can be developed into a winning strategy.
As usual the CSS Strategy Meet takes place in November and it is not by chance that it is being held in the UAE. Whilst the Middle East market is currently somewhat dull, CSS is performing well. We will be keeping innovation forefront in our minds so that we may build on this momentum within the GCC. We will achieve successful outcomes by exploring not only what opportunities exist now but also those which are likely to emerge in the future.
I believe that our future is exciting and we may smile as we innovate. This philosophy was recently put into practice through a staff engagement programme. CSS Delhi hosted an event which, as well as being interactive, included performance awards.
I am confident that our sales teams will be able to build on customer feedbacks, information and friendships. With our planned operations due to commence early next year, in Doha and Muscat, I hope you are enthused by a positive upward outlook.
I welcome everyone joining with me, confidently sailing forward into New Year 2016, emboldened to innovate for more success.