Baiju’s journey with CSS Group is one of remarkable dedication, spanning 25 years of service, teamwork, and personal growth. For Baiju, his time at the company is more than just a career; it has been an opportunity to build meaningful relationships, make a difference in the freight forwarding industry, and contribute to its expansion and success.
When asked what motivated him to stay with CSS Group for 25 years, Baiju’s answer is simple yet profound—his passion for people. His motivation came from the chance to develop meaningful relationships with his colleagues, clients, and vendors. He is a people person at heart, and working with others who share his values and goals has been incredibly fulfilling for Baiju. This deep connection with others and CSS’s supportive and collaborative team environment have driven his long-standing career.
One of the most significant changes Baiju has witnessed during his tenure is the expansion of CSS Group into multiple branches and new offices. He recalls how the company initially operated from a single location, which limited its capacity and reach. He feels that CSS has now grown to increase its geographic footprint and enhanced its ability to serve diverse markets and customers more effectively. This expansion has allowed CSS to strengthen its position in the freight forwarding industry while also responding to evolving market demands more efficiently, says Baiju.
Baiju sees this growth as a key factor in CSS Group’s continued success, believing that the company’s broader network will help it stay competitive in the ever-changing logistics landscape. Reflecting on his career, Baiju shares a moment of pride that highlights his proactive problem solving and teamwork.
He recounts an instance when an Australian counterpart faced a significant challenge—an aircraft was grounded for over 48 hours, delaying a crucial shipment. With swift action, Baiju coordinated a rapid response team, working closely with transport teams, crane operators, and customs officials to resolve the issue. His ability to collaborate with multiple stakeholders, maintain clear communication, and explore alternative routes resulted in meeting the deadlines and receiving positive feedback from the client.
This moment reinforced Baiju’s belief in the power of teamwork, innovation, and transparent communication, all of which play pivotal roles in his approach to problem-solving.
Outside of his career, Baiju enjoys beach and mountain retreats, though he leans slightly toward beach getaways. He feels that there is something incredibly relaxing about the sound of the waves and the warm sun, adding that he loves taking long walks on the sand or enjoying water activities like snorkeling. However, he also appreciates the tranquillity of the mountains and the opportunity to hike and connect with nature. For Baiju, both settings provide a much-needed escape from the fast-paced logistics world, helping him return to work with a fresh perspective.
Over the years, Baiju has developed several strategies to ensure his team aligns with the company’s vision and goals. His approach focuses on clear communication, setting individual goals, encouraging collaboration, and providing recognition and feedback. He prioritizes continuous learning, believing growth is essential for individual and team success. By implementing these strategies, he helped ensure that his team remained engaged and focused on achieving the company’s vision and goals.
When asked what his favorite thing about working at CSS Group is, Baiju’s response centers on the organization’s strong sense of teamwork and collaboration. He says that challenges can arise unexpectedly in the freight forwarding industry, and having a dedicated team that supports each other makes a significant difference.
Baiju appreciates his colleagues’ willingness to share knowledge and expertise, which fosters a learning environment that encourages personal and professional growth. Additionally, he finds it rewarding to be part of a company that plays a vital role in global trade, knowing that their efforts directly contribute to connecting businesses and facilitating international commerce.
As someone with a wealth of experience in the freight forwarding industry, Baiju offers valuable advice to those just starting their careers at CSS Group. He advises taking the time to build relationships, staying curious, and always being open to learning. Success comes from collaboration and staying aligned with the company’s vision, so one should never hesitate to ask for guidance or share one’s ideas.
Baiju’s journey is a testament to the power of dedication, teamwork, and a passion for building relationships. After 25 years with CSS Group, he remains committed to driving success, fostering a supportive team culture, and helping the company continue its journey of growth and excellence.