The End of The “Sales & Marketing Glory” and Emergence of “Execution Teams” as The Future of Logistics
I would segment our business into two parts:
A. Business creation team
B. Business execution team
Typically , A would constitute sales people (who these days sell nothing , just say yes or no, to customer’s rate target since service is known and doesn’t need to be sold) marketing people who would entice customers with brand value if it really meant anything – ask if the brand “ go airways is better than spice jet” or if “ Emirates is better than Etihad” and i really don’t think we have a concrete answer.
Its like asking “do you like ambuja cement or binani cement“ well i need good cement at a good price, period.
So, in logistics / consolidation business – A has become a menial task which is needed for only 10% of the job , which is more of keeping in touch with clients and servicing crony customers needing kickbacks / favours / ego massages etc but not really related to business.
The sales teams were historically the glamorous and heroic teams who were the only custodian to clients secrets and had street smart ways to get things done. But it all changed with the information age. Everything is on the click of a button, its a google-ised society and information keepers or sellers are no longer needed
You need information – you don’t need a sales man – you need to click a button on your computer and have much more data than you need
Where in the world are any new businesses having “sales teams “ they aren’t – because it has all changed due to free information flow.
Need to buy a jaguar? go to the site, see everything
Need to buy a plane ticket ? go to a site buy it
Need vessel details? the site has it all Need to book a term deposit with the bank , go to the site and do it, after comparing rates
Need insurance, do it online after comparing premium
no longer do you need middlemen, salesmen, agents, representatives etc
A decade back, yes, we needed one. But today ?
We say we educated the customers , but we didn’t, we just informed them, they are loaded with information but not necessarily educated or else they would never let us make a single dollar of profit.
“Information” is different from “education”
The emergence of B is the story of the next decade.
B, would typically comprise:
Customer service teams – who actually start the work of communicating and formally quoting, sending routings, making line bookings, co-ordinating with clients, vendors and in house teams for maximum through put – they are typically “confidence building” teams and if they are good, clients trust the organisation and gain confidence.
Pricing teams – who can be part of customer service since they actually work on the buy rates which is really what we have in our hand since sell rates are common and known , ours has become a commodity business where sell side things are known and cannot be altered – no pricing power basically, I wish pricing teams actually were about sell side pricing power and not just the buying side. But they are important since they help create the “oh so important” bottom-lines for balance sheets.
documentation teams – who opens jobs, file manifests, issue delivery orders, bills of lading which are so very important, a wrong bill of lading could mean legal issues, a wrong delivery order could mean jail, a wrong manifest would mean amendment and money, a job opened wrong could mean a wrong MIS to management.
Operation teams – who would transport, destuff, stuff, latch , chain, put on board – a wrong stuffing means money, a wrong latch means damages which is again money, a transport mistake means delay and again money.
So if you actually analyse, all the B teams MEAN MONEY.
They are much more important, need to be paid much higher, need to be trained much more, need to be retained at any cost, need to be motivated more than anybody.
So an air ticket costs lets say “5000” on 3 airlines, just like it costs 10 dollars freight from port A to B wether on XYZ logistics or ABC forwarder or PQR consolidation services.
So businesses which will manage their back end well, which will in turn save money, reduce mistakes which again saves money will be the ones to gain and sustain.
And therefore I reiterate that
B Is the future
A Is important
But today, the new diseases are cancer and heart failure, nobody dies due to small pox or flu.
Lets accept it, business creation is 10% and business execution is 90%.
We need to breathe air through the nose – 10%.
When air enters, wind pipe, nose hair, lungs, blood, all have a bigger function – 90%.
Managements, Finance teams, Heads of stations, departments etc – take note, the world has changed.
You dont hear the song “chithi aayi hai (Pankaj udhas)” today, that is so 90’s.
You dont hear the song “what is mobile number” of Govinda hasina maan jayegi, that is so 2000.
You hear in 2015 : chal beta selfie lele rey…
God bless
Rahat Talreja
PS: when pricing power is nil, only internal systems matter
In today’s day and age there are many advanced tracking methods introduced to monitor the movement of vessels in the territorial waters; However, despite the same, there have been occasions when arrested vessels manage to flee from their specific jurisdiction, thereby tricking the automated tracking systems. The most recent incident being, MV Madra which escaped the Maltese waters.
However, in this case no such deposit was made by the vessel that jumped arrest. Further the proceedings under Article 865 would be based on the presumption that the vessel is no more within the territorial waters of Malta, which by itself would defy the requisites for jurisdiction in rem. Therefore, the court held that the claim for penalties under Article 865 could not be initiated against a vessel in rem.
Many years have passed since football legend Pele visited Kolkata and a lot has changed since then. A few weeks ago, when he was greeted by fans at Atletico de Kolkata’s ISL fixture against Kerala Blasters at the Vivekananada Yuva Bharati Krirangan Stadium in Salt Lake, Kolkata; one thing other than football was also uppermost in fans’ minds – get a selfie with Pele. This thought is so far removed from Pele’s first visit, thirty-seven years ago; no one would have predicted that the word “selfie” would have gained so much prominence. But fans, who managed to take selfies with Pele, soon started posting pictures of their memorable moment on social media. Twitter, Facebook and Instagram were soon full of selfies with Pele.
As part of our continuous commitment to the freight forwarding fraternity, CSS initiated a thank you scheme over 6 years ago, whereby one lucky name out of the scores of business cards that are dropped into the raffle bowls placed at the Delivery Order Counter will be rewarded with a gift.
In CSS we have always been gifted with a pool of brilliant people who demonstrate an ability to lead from the front. This has brought us well deserved rewards in return for our endeavours. Console Shipping Services India exemplifies this because their accomplishments deserve high acclaim. Accordingly it gives me great pleasure to congratulate the entire CSS India team. It is their drive and commitment that has led to remarkable success. It gives me personally a sense of pride to acknowledge the development of CSS India especially as it now has a presence in nine major cities. As they have completed eight glorious years, in the field of ‘Shipping and Logistics’, from Mumbai, Delhi & Chennai regions, we must not lose focus on the fact that it was their forward planning and strategising that enabled them to identify and prioritise opportunities.
Console Shipping Services India Pvt. Ltd. reaches the land mark success of completing 8 years in the field of Shipping and Logistics from major cities like Mumbai, Delhi & Chennai whilst Tirupur branch has completed 11 years of operations. A company started with a single office in India has grown to become one among the leading names with 09 offices for catering to the shipping and logistics needs. CSS India is a part of CSS Group which has created its own name in the global shipping and logistics.
This successful journey has been built on the trust and confidence of our agents, valuable clients, other associates and most importantly our management and staff.
CSS India went through its troughs and waves and here we are, completing 8 years of learning and growth, inspite of the challenging scenario on profitability due to the deteriorating macro trade in the logistics business.
As a team leader for CSS India, could you please tell us about the success you recently achieved?
CSS Kingston Logistics provide 3PL services using our own infrastructure, skill and expertise. Ideally located inside the SAIF Zone provides direct access to major airports and airlines. Being the first and the only licensed 3PL service provider inside SAIF Zone, we offer our customers services that include air & sea freight forwarding, pick and pack, assembly, warehousing, packaging, shipping, and transportation. Our cost efficient and effective container transportation enables the products to be ready for distribution within the shortest possible period. CSS Kingston Logistics can support supply chain requirements throughout the product lifecycle. This starts from procurement and product packaging through final services such as liquidation and recycling.
CSS Group welcomes Gillian Alexander Pradhan who has joined CSS Kingston Logistics as Branch Manager. Gillian carries with her a rich professional experience of 18 years including CSS Group from 2002 onwards. She took a break of 2 years in India after her assignment in CSS Abu Dhabi. Gillian is excited with the business prospects in SAIF Zone and the Northern Emirates and commented to Lighthouse that she is delighted as well for the opportunity given to her once again by the Senior Management of CSS Group to work with them. “Using the skills I have garnered over my 12 years work experience with CSS Group in various departments I am confident that I can add to the dynamism of the team and be a part of the drive to change the experience that businesses in this region have in working with logistics providers” said Gillian. Lighthouse wishes her all success in her future endeavors.
CSS Homeward Bound has acquired a state of the art warehousing and storage facility, in Al Quoz. Complete with proper racking and convenient loading bays, the new facility offers you any storage requirement you have in their 20,000 sq ft area of warehouse space. They offer both normal and temperature controlled Storage solutions, customizable to suit specific cargo requirements.
The construction work of the new office and storage facility of CSS Group has begun inside Jebel Ali Free zone area. Adjacent to the existing office building and the CFS, the new facility will increase the storage capacity of CSS, which in-turn will benefit the ever growing demand for warehousing facility inside JAFZA. Once completed, the new infrastructure will bring in an additional 47,850 Sq. Ft to CSS Group’s existing 3 PL facilities in the Middle East. The new facility will have 3956 pallet positions with double deep racking facility. The storage area will be partly temperature controlled as well.
The IT and design divisions of CSS Group is working on a key facelift project of the CSS Portal. The portal will soon be launched with an enhanced look and feel. Some unique features will be added on to the existing features of the portal, according to the IT department.
The DP World team was extended a warm welcome at the Consolidated Shipping Services Container freight station (CFS) by Sreenath V, Senior General Manager, Projects, Oil & Energy and Operations on their facility evaluation visit. CFS at Jebel Ali is considered as the flag ship facility of CSS Group.
DP World Chairman HE Sultan Ahmed Bin Sulayem, announced today the start of construction work on a brand new container terminal at Jebel Ali Port, Dubai.