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Lighthouse

Bi-monthly publication of CSS Group

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Lighthouse
  • Call +971 4 8872333
  • Mail info@cssdubai.com
  • Menu
    • Home
    • About
    • Services
      • Global Freight forwarding
      • Ocean Freight Management
      • Supply Chain Management
      • Land Transportation Management
      • Industrial Packing, Crating & Lashing
      • Air Freight Management
      • Projects Oil & Energy
      • Exhibition Event Logistics
      • Automobile Logistics
      • Art Logistics
      • Non Vessel Operating Common Carrier (NVOCC)
      • Hospitality & Hotel Logistics
      • Multi-modal Operations
      • Container Freight Station (CFS)
      • Yacht & Marine Logistics
      • E-commerce Fulfillment
    • Locations
      • Dubai
      • Abu Dhabi
      • Sharjah
      • Ras Al Khaimah
      • Bahrain
      • Oman
      • Qatar
      • Saudi Arabia
      • India
      • Sri Lanka
    • Careers
    • Track & Trace
    • Login
      • Customer / Agent
      • Employee – Portal
      • Employee – Dashboard
      • CSS India Login
    • More+
      • Lighthouse
      • Media Hub
      • Feedback
    • Contact Us
  • Login
    • Customer / Agent
    • Employee – Portal
    • Employee – Dashboard
    • CSS India Login
  • TRACK & TRACE
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  • LIGHTHOUSE

EMPLOYEES OF THE MONTH

Balu Narayanan
Tally clerk
Awarded by Thomas Mathew
General Manager

Aneesh Leela
Messenger – Documentation
Awarded by Muhammed Rowmahs
Manager – Documentation

 

Sukhvinder Singh
Driver (Heavy Motor Vehicle) – Transport Dept
Awarded by Jayasankar
Manager – Transport

 

Farzeen Fazal
Accountant – CKL Hamriya
Awarded by Vijesh
Branch Manager – CKL Hamriya

 

Chairman’s Message

An AI-powered bot, ChatGPT has taken the world by storm. More than a million people rushed to sign up for it within five days of rolling out the service. GPT stands for generative pre-trained transformer, and it can generate computer code, well-researched essays, and poems.

A McKinsey report published last year reveals that AI adoption has grown two-fold over the past five years. While many reacted with fear over Artificial Intelligence (AI) and Machine Learning (ML) taking over their jobs, there is great scope for improving business processes.

So, what are AI and ML?

In simple terms, artificial intelligence (AI) involves creating machines that can perform tasks that require human-like intelligence, such as decision-making, speech recognition, and natural language processing. Voice assistants like Siri and Alexa are based on AI technology, as our customer service chatbots pop up to help you navigate websites.

On the other hand, Machine learning (ML) is a type of AI that involves training algorithms to learn from data patterns and improve their performance without human intervention. ML finds applications in areas such as image and speech recognition, predictive analytics, and anomaly detection.

AI will become part and parcel of our daily lives as it is increasingly and seamlessly adopted into business and other aspects of society.

AI in Logistics

Early adopters highlight the transformative impact of AI in the logistics industry. AI removes biases while making decisions and produces insights from a sea of big data, helping an executive to make informed decisions.

And that’s just the beginning.

AI will automate demand forecasting, route optimization, and inventory management tasks, allowing companies to work more efficiently. Predictive analytics will foretell demand and identify patterns, allowing companies to make better-informed decisions.

Some of the benefits of incorporating AI into logistics operations are:

Efficient Operations: AI can automate tasks like demand forecasting, route optimization, and inventory management, enabling companies to operate more efficiently.

Lower Operational Costs: By automating tasks and detecting inefficiencies, AI can assist companies in reducing labour and transportation expenses.

Better Bottom Lines: AI can help companies increase revenue and enhance their bottom line by boosting efficiency and reducing costs.

Better Decision-Making: AI algorithms can analyze data and identify trends and patterns, providing valuable insights that inform strategic decision-making.

Improved Customer Service: AI can help companies improve their customer service by offering real-time tracking information to customers and enhancing responsiveness to customer needs.

Meeting Sustainability Goals: Going green has become crucial in the logistics industry. AI can help achieve this by cutting carbon emissions, preserving resources, and lowering waste. AI-powered transportation management systems can optimize routes, reducing fuel consumption and significantly reducing carbon emissions. AI-enabled sensors and IoT technology can monitor and analyze data in real time, enabling companies to quickly identify and resolve issues and improve their supply chain’s overall performance.

A highly traditional sector, the logistics industry is going through a rehaul with the adoption of technological innovations. In an industry that once believed in settling deals with handshakes, disruptive forces like AI and ML are improving efficiencies, cutting costs, and elevating customer experiences. Autonomous trucking and robotic warehouses will soon be the norm.

At CSS, we have always been quick to adapt to the industry’s changing norms to offer our clients best-in-class services. That’s just one of the reasons why we are a tier-one logistics and freight forwarding partner in this region and beyond.

The holy month of Ramadan has drawn to a close with the auspicious Eid celebrations. This year, we aligned with the non-profit AKCAF Association under Community Development Authority (CDA) and Islamic Affairs for the mass distribution of iftar boxes during the month of giving and gratitude. As part of our CSR activity, the boxes were given at Al Quoz labour camps throughout Ramadan.

I extend my warmest Eid al-Fitr and Vishu greetings. May we celebrate this season keeping in mind the importance of unity, compassion, and generosity towards one another.

THE CHAMPIONS OF THE CSS GROUP T20 CHALLENGE

Work often takes precedence over everything in our lives. However, paying too much importance to our professional life could take a toll on us. Including fun activities at the workplace is the key to bringing in positive effects like reduced stress, lower risk of burnout and a greater sense of wellbeing. At CSS, we understand the significance of work-life balance in the lives of our employees. CSS cares deeply about the physical, emotional and mental well being of our employees. Keeping this in mind, we organized a T20 Challenge for our internal teams.

The T20 Challenge

The Champions of CSS Group T20 Challenge was held on the 18th and 19th of March at the spectacular JMR sporting club, in Sharjah. The T20 matches commenced at 14:00 hrs. on both the days. The theme of the CSS Group T20 was “Innings to network”. These matches were planned so that our teams could interact with each other in a fun manner and develop a team spirit. All our team members were warmly welcomed for the event with their families. Transportations arrangements were also taken care of, so that the teams could enjoy the day to the fullest. Before the teams started playing the matches, they were encouraged to join the event with a “Team Spirit”.

The T20 Teams

Four teams were formed to compete against each other in the T20 challenge. Team one was CSS HQ (Captained by Ranjith H), team two was CSS eLogix (Captained by Jassim), team three was ISS Relocations (Captained by Sooraj) and team four was CSS Kingston (Captained by Niji). Each of the teams was provided with a dedicated coach and a team manager to gear up the teams for the T20 challenge matches.

The Winning Team: CSS HQ

The teams put up a competitive yet friendly fight against each other. A strong team spirit was visible in all the players who thoroughly enjoyed the cricket matches. The winning team of the T20 challenge was CSS HQ. CSS eLogix procured the second prize, while ISS Relocations and CSS Kingston took the third and fourth spot in the T20 tournament.

The Committee Behind The T20 Event

A committee was formed to make the T20 Challenge a success. The members of this committee were T.S Kaladharan, Krishna Kaladharan, Don Raveendran, Susanth Shekhar, Unnikrishnan K, Alan Ramesh, Shabeja Rose and Radhakrishnan Machingal. Each of these members put in their time and effort to make this event a huge hit. This team carefully planned each and every detail. Right from executing the event, forming the teams, planning the entertainment stalls and charting out the transportation, all the details were seamlessly taken into account to make sure that all the employees and their families enjoyed the T20 Challenge to the fullest. Several fun stalls were put up at the sporting club.

Kids Entertainment Corner

While the T20 matches were going on, fun and frolic was planned for everyone, especially the kids. There was a dedicated Kids Entertainment Corner, which catered to the playful needs of the little ones and ensured that they were never faced with boredom. All the kids enjoyed the bouncing castle and slide. There were also pony rides for the kids to explore.

Cotton Candy and Popcorn Counter

Everyone loves sweets, especially melt-in-the mouth cotton candy and crunchy caramel and salted popcorn. This is why we included this cotton candy and popcorn stall. The cotton candy was an instant hit with a queue of people immediately lining up to get their sweet candy. The popcorn machine kept on popping with both salted and sweet variants, which everyone liked. Kids and adults enjoyed munching on popcorn and cotton candy as the T20 matches were played.

Balloon Twisting

Another star entertainment stall for the kids was Balloon Twisting. The skilled balloon-twisting artists at the stall impressed our little ones with balloons turned into the shape of dogs, butterflies, flowers, windmills and even horses. It was indeed a fun sight to watch the kids at the event carrying balloons of different shapes and sizes with a smile on their faces.

Art and Craft Station

Since kids of all age groups love art and craft, a special art and craft station was set up. This stall had all the required materials for creating beautiful crafts and helped the little ones create some amazing art with paper, glitter and paint. The kids were entertained for hours at the art station and proudly displayed their creations to their parents.

Face Painting

A stall for Face Painting was put up, where everyone was free to go and get their face painted with their favorite design. This stall was an instant hit with both kids and adults. Almost everyone wanted to get his or her face painted. From superhero designs to butterflies, flowers and animals, there was so much laughter and joy at the Face Painting stall.

Music Medley and Bollywood Dance

Music is indeed the heart and soul of any event. Keeping this in mind, CSS planned for a Musical Medley along with Bollywood Dance songs. There was a dedicated DJ to mix up the tracks and add catchy beats. Everyone at the event, both young and old found himself or herself tapping their feet on the dance floor to the joyful music played at the station.

Live Food

No event is complete without food. There was an enticing live food stall that displayed how the dishes were prepared. Whether it was starters, main course dishes or desserts, every dish was cooked to perfection with mouthwatering taste. There was a wide range of dishes to choose from.

Chayakada

Another outstanding stall at the event was the “Chayakada” which served authentic lip-smacking tea to one and all. It was a pure delight for everyone at the event to drink this traditionally prepared tea and watch the matches.

Team Spirit and Networking

The two-day T20 challenge event ended with fond memories and a fostering of a team spirit among our employees who thoroughly enjoyed this opportunity to network with each other and understand the importance of supporting each other.

TURKISH CONSUL-GENERAL PAYS CSS GROUP HEADQUARTERS A VISIT

The honorable Consul-General of the Turkiye in Dubai and Northern Emirates, İlker Kılıç visited the Group Headquarters of CSS on February 17th, 2023, and presented our esteemed Chairman T.S. Kaladharan with a thoughtful memento as a kind gesture towards the services offered by CSS in collecting, organizing and delivering tons of relief aids to Turkiye.

The Catastrophic Earthquakes in Turkey and Syria

On February 6th, 2023, an earthquake with a magnitude of 7.8 occurred in Turkey, near the northern border of Syria. This catastrophic earthquake was closely followed by another earthquake of 7.5 magnitudes nine hours later. These massive earthquakes were the most devastating to hit Turkey and Syria in over 20 years. The loss was substantial regarding lives, injuries, homes, and displacements. From millions of people being displaced from their homes to thousands of buildings collapsing, Turkish and Syrian citizens were recovering from this untimely disaster. The state authorities in Turkey and Syria declared a level-4 emergency asking for international assistance, rescue teams, relief work, and aid.

CSS Group Immediately Steps Up to Help

The CSS Group quickly stepped up to this urgent need and joined hands with Esskay Logistics. Under the guidance of the Turkish Consulate and the Turkish Business Council, CSS opened the doors of its warehouse in Al Quoz and charted out an extensive collection drive to collate, sort, and dispatch tons of relief material to Turkey.

3-Day Drive at the CSS Warehouse

A three-day relief drive was organized at the CSS warehouse. Thousands of UAE residents offered their donations at the warehouse. The staff at the CSS warehouse worked round the clock. The CSS staff has worked selflessly, from receiving gifts to listing packaging and arranging logistics to seamlessly moving the relief items from Dubai to Turkey. Winter clothing for adults and children, baby food, canned food, personal hygiene products, diapers, sanitary napkins, bedding, tents, heaters, thermos, blankets, medicines, sleeping bags, etc., were some of the items that were collected and packed at the CSS warehouse. The collection drive was a combined campaign by the Turkish Consulate in Dubai, the Turkish Business Council, and Turkish Airlines.

Working Together for a Cause

CSS partnered with Esskay Logistics LLC in organizing and collecting aid for Turkey and Syria. CSS and Esskay Logistics worked as a team with the people of UAE who came from different walks of life and age groups. An intensive three-day public donation drive was meticulously carried out. This successful drive showed us what can happen when people join together for a good cause.

Turkish Consul-General Thanks the CSS Group

On February 17th, 2023, the honorable Consul-General of the Turkish Business Council in Dubai and Northern Emirates, İlker Kılıç visited the Group Headquarters of CSS. The Turkish Consul-General presented our esteemed Chairman, T.S. Kaladharan, with a memento, an authentic and handmade Iznik Çini ceramic tile. This was a thoughtful gesture towards CSS’s assistance in arranging, organizing, collecting, and delivering over 3500 cm of relief donations from thousands of UAE citizens. CSS thanked the Turkish Consul-General for recognizing their efforts and for his kind words on the great impact the contributions made to the people of Turkey and Syria.

Corporate Social Responsibility (CSR) is the Core of CSS

CSS is both honored and pleased about playing a significant role in extending a helping hand to Turkey and Syria. Corporate Social Responsibility (CSR) is the heart of our belief system. Be it our stakeholders, the public, or even ourselves. We strive to be socially accountable. Our CSR initiatives have contributed to social, economic, and environmental causes over the years. The CSS group has always come to the aid of meticulous efforts, planning, and resources for the needy. As a part of our CSR mission, we have always been striving to offer aid during natural calamities in and around our area. Our Honourable Chairman, T.S. Kaladharan, has always encouraged the teams at CSS Group to offer help to anyone who may need it. As a part of our disaster relief strategy, we were happy to open the doors of our warehouse in AL Quoz to collect, package, and deliver relief materials for Turkey and Syria.

CSS is Proud of Playing a Part in this Noble Cause

CSS has always been socially responsible towards its neighbors and ready to offer assistance in the wake of disasters. During the aftermath of the earthquakes in Turkey and Syria, CSS worked hand-in-hand with the Turkish Consulate and Turkish Business Council. Not only did CSS provide its warehouse as a part of the disaster relief program, but it also organized a collection drive among UAE residents to collect relief materials. Disasters like the recent earthquakes that hit Turkey and Syria remind us that we are indeed world citizens, whether we like it or not. Showing kindness and compassion to others during challenging times has become the need of the hour. At CSS group, we are proud of being a part of this noble cause and coming together as a community to lend a helping hand.

CSS GROUP – 5’S SOCCER TOURNAMENT

CSS Group – 5’s Soccer Tournament kicked off on Saturday, 25th February, at Al Barsha. The tournament had two groups, Pool A and Pool B, each consisting of five teams. Each team came attired in their team jersey and were pumped up with gusto in their hearts to lift the 5’s Soccer trophy. The matches kicked off at 5 pm and concluded at 11 pm.

Ten teams participated:
01. CSS Kingston – Sharjah
02. CSS Abu Dhabi
03. ISS Relocations – Dubai
04. ISS Relocations – JAFZA
05. CFS & Transport – JAFZA
06. SCM – JAFZA
07. CSS eLogix
08. CSLC – Team A
09. CSLC – Team B
10. CSS HQ

Sports – A Great Team Builder

Sports can be an excellent team-building tool, encouraging collaboration, communication, and camaraderie among team members. Playing in a sports team requires individuals to work together towards a common goal, which can foster a sense of unity and shared purpose.

Furthermore, teams who engage in sports share a common experience that can bring them closer. This shared experience can help create a sense of camaraderie and can provide a foundation for building stronger relationships. Playing sports requires constant communication between team members. Effective communication is essential for winning games and can help improve relationships and build trust among team members.

Teams often face unexpected challenges that require quick thinking and problem-solving skills. Working together to overcome these challenges can help build teamwork skills and improve the team’s overall effectiveness. Healthy competition can be a powerful motivator for team members. Competing against other teams can help build a sense of team identity and allow team members to showcase their talents and skills.

The soccer tournament at CSS

At CSS, team-building activity is an essential part of our organizational culture. In the past, we have engaged our employees in various activities to promote teamwork, collaboration, and improved productivity and job satisfaction. Outdoor activity has always garnered great enthusiasm. The 5’s Soccer Tournament is a testament to this belief.

By 5 pm, playground was abuzz with the various teams from CSS, their cheerleading squads, and spectators. With fresh snacks and beverages available at the field, the mouth-watering aromas from the live counters of shawarma, anticipation, and excitement filled the air at Al Barsha. It was an entertaining and exhilarating evening for players and spectators alike.

Soccer – A Game of Skill and Strategy

Soccer is a sport that requires a combination of physical and mental skills, including speed, agility, endurance, coordination, and strategic thinking. Players must be able to make split-second decisions on the field and work together as a team to outmanoeuvre their opponents. Soccer is a team sport that requires strong teamwork and communication skills. It was important for each of these teams to establish clear goals and ensure everyone understood their roles and responsibilities. This helped to ensure that everyone was working towards the same objective and could reduce confusion and conflicts within the team.

The Winners – CSS eLogix

Team eLogix proved to be the overall champions of CSS Group – 5’s Soccer Tournament. Their teamwork, determination, and indomitable spirit are truly commendable. Their hard work and perseverance paid off in the end. The dedication and commitment of each and every member of the team were truly noteworthy!

The runners-up at the tournament were CSS HQ and CSS Abu Dhabi. CSS -HQ was in second place, while CSS Abu Dhabi came third. Both these teams were fully invested in their game, motivated to do their best, and proved to be worthy opponents. They took risks, were courageous, and had a never give up attitude till the end.

Playing a sport with passion is more than just winning or losing. CSS HQ and Abu Dhabi team members played with their hearts, embodying the true spirit of the game!

By participating in this friendly football match, employees learned to work together towards a common goal, build trust and camaraderie, and develop a sense of unity and shared purpose. They also learned to communicate effectively on and off the field, which can now translate to improved communication in the workplace.

Sports For Better Productivity and Job Satisfaction

Furthermore, playing soccer or any sport can greatly relieve stress and improve mental health. Such exercise and physical activity have been shown to reduce anxiety and depression, improve mood, and increase overall well-being. The tournament has also motivated many to adopt a healthy and active lifestyle, which can lead to improved productivity and overall job satisfaction.

When you play any sport passionately, you experience a sense of joy and fulfillment that comes from knowing you have given it your all. They felt alive and energized, and the challenges and obstacles they faced on the field have become opportunities for planning, growth and learning. Many more such tournaments have been planned for the year. Each team is working hard, learning from their previous mistakes and improving their skills to increase chances of success in the future.

 

RETAILERS ARE REAPING SIGNIFICANT COST SAVINGS ON OCEAN TRANSPORT

Lower shipping rates are bringing relief to retailers struggling with supply chain disruptions. Retailers across the globe are reporting significant cost savings on ocean transport, as lower shipping rates provide a welcome respite to businesses working with supply chain disruptions.

Retailers use reduced shipping rates to cut costs, boost profits, and decrease consumer prices. This trend is expected to continue as demand for shipping services remains high due to the ongoing pandemic-related disruptions.

Retailers, especially those in the United States and Europe, have been struggling with supply chain disruptions due to the pandemic, including port closures, container shortages, and a shortage of truck drivers. These disruptions have led to increased shipping costs and delayed shipments, putting a strain on businesses already struggling with reduced consumer demand.

The average price for Asia-to-U.S. container trade has “fallen as dramatically as we’ve ever seen it fall,” said Jon Cargill, senior vice president, and chief financial officer of Hobby Lobby Stores Inc.

However, recent reports suggest that ocean transport costs are declining, providing some much-needed relief to retailers. The cost of shipping a 40-foot container from China to the United States has fallen from around $16,000 earlier this year to around $10,000 in recent weeks. This represents significant cost savings for retailers that rely on ocean transport to move their goods.

Retailers Respond to Lower Shipping Costs

Many retailers are responding to the lower shipping costs by adjusting their shipping strategies, including increasing the number of orders they place with their suppliers to take advantage of the lower rates. Some retailers also take advantage of more flexible shipping options, such as smaller containers, to save money on shipping costs.

“In 2022, it was begging, borrowing or stealing to get a meeting with an ocean freight liner,” said Michael Shaughnessy, senior vice president of operations and supply chain at Christmas tree seller Balsam Brands Inc. “Everyone wanted to talk to us this year.” Mr. Shaughnessy said Balsam Brands expects to sign contracts in the coming weeks at a discount of about 75% compared with last year’s prices and roughly in line with 2019 rates.

Lower shipping costs benefit retailers and consumers, as some retailers pass on cost savings to customers by reducing product prices. This is particularly true for retailers that rely heavily on imported goods, such as furniture, electronics, and apparel.

Spot market rates have crashed more than 90% from pandemic-era highs as shipping demand has declined. The average spot rate to ship a container from Asia to the U.S. West Coast as of Thursday was $1,289, according to Norway-based transportation data specialist Xeneta, about $668 lower than the contract price.

Kaitlyn Glancy, head of North America for digital-focused freight forwarder Flexport Inc., said companies that value the reliability of cargo flow and consistency in pricing are willing to commit a portion of their imports to rates fixed to contracts. But Ms. Glancy said many of Flexport’s customers are still sitting on inventory that cost $20,000 a box to import last year and are willing to play the spot market to boost profits.

“What we’re hearing more and more is the customer is saying, ‘Look, cost is still king for us,’” Ms. Glancy said.

The Future of Ocean Transport Costs

Despite the recent cost savings, some experts warn that retailers should stay active, as shipping rates could rise again soon. Factors such as ongoing pandemic-related disruptions, weather-related issues, and political instability could all lead to increased shipping costs in the months ahead.

U.S. container imports in February were down 25% compared with 2022 and 0.3% lower than February 2019, according to Descartes Datamyne, a data analysis group owned by supply-chain software company Descartes Systems Group Inc.

Patrik Berglund, the CEO of Xeneta said some shippers are drawing out talks to the last possible minute, or going beyond traditional deadlines, as spot rates continue to fall and drag down contract rates. Mr. Berglund said many carriers opened negotiations with customers by seeking about $4,000 to ship a container on routes linking the Far East to the U.S. West Coast. The average contract rate to ship a box on those routes as of Thursday was $1,957, according to Xeneta, 71% lower than last year. “And it’s still sliding downwards,” Mr. Berglund said.

Lower ocean transport costs provide a much-needed boost to retailers struggling with supply chain disruptions. However, retailers need to remain vigilant and prepared for the possibility of increased shipping costs in the future, as supply chain disruptions continue to pose a significant challenge for businesses across the globe.

CSR ACTIVITY – VEHICLE FOR OLD AGE HOME

CSS GROUP PROVIDES IFTAR MEALS TO BLUE COLLAR WORKERS IN DUBAI

During the holy month of Ramadan, the CSS Group wished to help the less deprived and provide them with free and delicious Iftar meals. As a part of our CSR activity, the CSS Group collaborated with Community Development Authority (CDA) licensed non-profit social organization AKCAF Association for mass distribution approved by Islamic Affairs to the workers living in Al Quoz and Sonapur labour camps in Dubai.

We are proud of our CSS staff, who came together for this noble cause and pooled their contributions to make this event successful.

Iftar – A Time to Show Kindness

Iftar is a fast-breaking evening meal during the holy month of Ramadan. When the sun sets, Muslims gather to relish Iftar after an entire day of fasting. As Share and Care is the motto, CSS recognized this need among blue-collar workers. The CSS Group stepped up to this need by offering free Iftar meals.

Collaborating to Help

At CSS, we have always wished to create a positive impact on the people around us, especially during the holy month of Ramadan. Hence, the CSS Group collaborated with Community Development Authority (CDA) licensed non-profit social organization AKCAF Association for mass distribution approved by Islamic Affairs to the workers living in Al Quoz and Sonapur labour camps, Dubai.

CSS Staff Contributes Generously

The staff at CSS was invited to contribute generously to this noble cause. Several of our employees decided to stretch out their helping hand and contribute towards the Iftar meal distribution. Share and Care values, as inculcated within us, had a positive result, and our team generously contributed to this noble deed.

CSS Marketing Team Organizes the Event

The CSS marketing team initiated this kind and thoughtful event. Ms. SK, Mr. Alan and Ms. Manju have worked hand-in-hand to make the Iftar meal distribution a successful event.

Volunteers at the Iftar Meal Distribution

Some of the CSS Staff, namely Mr. Jayasankar, Mr. Babu, Mr. Aneesh, Mr. Rajeesh, Mr. Gokul, Mr. Amal and Mr. RK offered to help during the Iftar meal distribution. They willingly put in their time, effort and energy to make this event successful.

At CSS, we are thankful for our team members participating in this noble act.

CSS Makes a Difference

CSS is proud to have made a difference in the lives of blue-collar workers in Dubai and brought a smile to their faces during this holy month.

As the popular quote from Ben Carson says, “Happiness doesn’t result from what we get, but from what we give.”

A YEAR ON…

1. What have been the challenges of the first year of operations?

CSS eLogix is ecstatic to announce that we have completed one year in E-commerce fulfilment operation. The big E-commerce push post-pandemic has been enormous due to the comfort and ease at which an individual can shop anything online with just a click of a button. This has only fuelled the demand for online shopping world-wide and here in UAE, online shopping is the new norm or vogue. We are new players in this sector but one primary objective for us as a business unit was to elevate the customer experiences and better than other fulfilment companies. That has been our tag line for our operations and as a novice player, we have gone above and beyond to reinvent the wheel when it comes to customer satisfaction and operational efficiency.

Our operational efficiency in pick and pack accuracy has been close to 99.7% but, if the customer service is below par, then as an e-commerce fulfilment company we have failed. So, it is imperative that both operations and customer satisfaction go hand in hand without failing on either aspect. When I look back, we had several obstacles, but we faced it with an optimism to be one step further than our last benchmark. Although we were thorough in our market research and understood what was required for us to get a foothold, we were always competing against ourselves to meet the daily challenges and achieve the targeted milestone.

Britto Satheesh
Director – CSS eLogix

The high standards we placed on ourselves have helped our clients to generate trust on us with their commodity and as we mark one year, I am proud to say that CSS eLogix that started in a little fulfilment room has now its own state-of-the-art fulfilment centre, product experts, multi-lingual customer service team, advanced omni-channel ERP software and professionally trained Last Mile Partners (LMD).

Customer service satisfaction is directly proportional to which LMD partner we use in the market. Within a year in operations, we recognized the perfect LMD that suited most demands of our customers. Therefore, our research based on their delivery success and locations data gave us an understanding of a successful LMD we can rely on. CSS eLogix’s data collected over time ensured that we are partnered only with the best Last Mile delivery partners who we can trust with our vision and objectives towards our clients.

2. How many clients do we service now?

Our first step into the market as an e-commerce fulfillment business started off with a strong and successful Top Tier Client. Working with them and their team has impelled us to the limits from the very word ‘Get-Go’ and this aided us in setting high standards and benchmarks on a regular basis. It has been a steep learning curve and we were always humbled and proud to work with our very first client. However, this did not put the brakes on instead propelled us to be hungrier for greatness.

3. What are the plans for the future?

Our plans for the future are in conjunction with the same speed and commitment to which this great country, UAE moves. In UAE, everything happens in lighting speed and in the blink of an eye, there are new developments in every corner. Such is the commitment shown by the UAE government towards its residents and as such there is no slowing down to the efforts put onto make an individual’s life at ease. We want to be in touching distance with technological advancements and contribute more to Dubai’s economy through a fully efficient and functional e-commerce fulfilment centre. In order to achieve this, my vision for the future is categorially simple by focusing on quality over quantity, technology, and our last mile delivery partners.

Strategy 1 : Improve Quality and provide Quality

Success is an art that can only be achieved through perfection, but most business do not heed the quality that is required for being successful here in Dubai. I am here for the long haul and for CSS eLogix to be regarded a success the right quality control mechanisms should be in place. Otherwise, the competition and compliance are so stiff that your business might be challenging to grow. I want to emphasize more on quality service by hiring experts, identify crucial KPI’s for improvement and recognising critical areas to meet strategic objectives.

Strategy 2 : Technological Advancement

One of the key agendas of fulfilment service development for any online shopping business in Dubai should be ensuring faster last-mile delivery. Logistics is a big problem, not only in Dubai but also in the Gulf region in general. Our in-house developed software ensures, there is real time delivery tracking information provided for the client’s ease but even then, deliveries across UAE can get tad bit difficult. This is specially the case when a client do not wish to disclose their private address. However, in the last 1 year of operation, CSS eLogix has been looking for ways to improve delivery services through ultra modern expertise. As a result, we have partnered with What3Words (W3W) – an app that transforms a physical address of an individual’s home into 3 words. These 3 words can be any word generated by the W3W app and the novelty here is that the whole earth is divided into tiny square meters. Each Square represents 3 words and effectively this square differentiates a building’s front door to that of back door giving accurate shipment drop-off points. This is relatively at its primary stage but partnering with W3W, we are aspiring to raise awareness of such technological advances with all our clients. Using such geo-tagging apps will increase the speed &accuracy and reduce the returns in delivery system.

Strategy 3 : Contribute to e-commerce ecosystem

Over the years and especially post-pandemic Dubai has built a fantastic eco-system to cater for online business activities. We want to be major players going forward in this eco-system and as a result we are always striving to bring innovative ideas, learn from the best and improve in terms of services and provide extraordinary customer satisfaction. Here at CSS eLogix Fulfilment centre our services must provide the benefits of the best and upcoming tech trends to support e-commerce. We have a commitment towards our clients and hence I am hoping CSS eLogix will bring in the latest technological additions to keep up with the bubbling trends within the e-commerce industry.

U.S. IMPORTERS LEVERAGE THE NEW SHIPPING RULES TO BATTLE LATE FEES

The global shipping crisis has left many importers facing shipment delays, increasing costs and missed deadlines. However, new shipping rules enforced by the Federal Maritime Commission (FMC) have given U.S. importers the power to push back against unfair late fees.

The Global Shipping Crisis

The global shipping crisis began in 2020 as the COVID-19 pandemic caused disruptions worldwide. The closure of factories and ports resulted in a significant reduction in shipping capacity, leading to a surge in demand for shipping services. Additionally, a shortage of shipping containers and a backlog of ships waiting to dock at ports created further delays and increased costs.

The shippers of furniture, electronics and clothing claim they are among the worst hits during the pandemic. Ocean carriers added hefty fees for delays in picking up and returning containers, but the importers had no chance of moving the boxes because of circumstances beyond their control.

They are raising their voices against the prohibitive fees. “I don’t like being a victim, and I felt like I was victimized without recourse,” Ryan Frey, an importer of lithium batteries, said of the fees. Lion Energy LLC’s company imports about 800 containers a year, and he felt that his company had little power to dispute the charges.

The Role of the Federal Maritime Commission in Reducing Late Fees

The Federal Maritime Commission (FMC) is an independent agency regulating the U.S. international ocean transportation system. In response to the shipping crisis, the FMC has implemented new rules to reduce the burden on U.S. importers.

One of the key changes introduced by the FMC is a prohibition on shipping lines charging detention and demurrage fees when shippers cannot pick up their cargo due to factors beyond their control. Shipping lines typically charge these fees when cargo is left at a terminal or port for longer than the allotted time.

Under the new rules, importers are only responsible for detention and demurrage fees when they can retrieve their cargo within the agreed-upon timeframe. If delays occur due to factors beyond their control, such as port congestion or equipment shortages, the shipping lines are prohibited from charging fees.

Importers Fight Back Against Unfair Fees

The new rules introduced by the FMC have given U.S. importers the power to push back against unfair late fees. Importers who have been charged fees for delays beyond their control can now file complaints with the FMC, which has the authority to investigate and take action against shipping lines that violate the new rules.

The new rules have also led to increased transparency in the shipping industry. Shipping lines are now required to provide detailed information on their detention and demurrage policies, making it easier for importers to understand their rights and dispute unfair fees.

According to freight forwarders, who handle cargo on behalf of shippers, carriers, and private terminal operators have been known to withhold containers until fees are paid, leaving forwarders and their customers with no choice but to pay and dispute the charges later. Lion Energy’s Chief Operations Officer, Mr Frey, confirmed that the Utah-based company had paid fees ranging from hundreds of dollars to over $10,000 per container, in addition to already high shipping rates in 2021 and the first half of 2022, often for delays that were outside the company’s control.

Improved and Faster Claims Process

The new shipping law endorses an FMC rule published in 2020, stipulating that late fees should only be used to incentivize importers and exporters to keep freight moving. The rule also states that if a shipper cannot move a container due to factors such as bottlenecks, charges should not be applied.

Previously, shippers could dispute late fees, but the new law now provides a more expedited claims process through the FMC, allowing shippers to challenge charges quickly and shifting the burden of proof to carriers to prove that fees are valid.

While John Butler, President and CEO of the World Shipping Council, a trade group representing carriers, welcomes the expedited claims process, he is concerned about proposed rule changes that may further weaken carriers’ and terminal operators’ ability to collect fees. He worries that if there is no real incentive for carriers, port congestion may reoccur even without massive cargo increases.

On the other hand, Rich Roche, SVP at Mohawk Global Logistics, who helps shippers dispute charges, said the new shipping law changes simplified and strengthened the claims process for shippers.

Additionally, FMC’s involvement added “teeth” that encouraged carriers to settle claims. Since the law’s enactment, the FMC has received around 250 complaints under the new expedited process, with over 80 complaints qualified for review. This led to almost $800,000 being refunded or waived.

During the annual TPM23 shipping conference in Long Beach, California, sessions on the tightened shipping rules attracted standing-room-only crowds to learn how to dispute charges and file complaints with the FMC. However, some shippers have been sceptical about the FMC’s willingness to intervene in disputes, leaving many U.S. companies to feel powerless to a small group of Asia- and Europe-based carriers that control most of the world’s ocean trade.

During one conference session, Alison Leavitt, Managing Director of the Wine and Spirits Shippers Association, expressed her scepticism, saying, “To be blunt, I think they were in the pocket of carriers for many, many years. That has vastly changed. They are now looking out for the interests of the USA shipper.”

In an interview, FMC Chairman Daniel Maffei shared that the new law has authorized significant funding increases for the FMC, allowing it to expand its workforce by approximately one-third and boost its oversight, enforcement, and investigative activity. He said, “In the last couple of years, we have gone from being, for the most part, a very passive regulatory agency to a very active one.”

The expedited complaints process applies only to charges assessed after the shipping act was passed. However, shippers can still dispute fees that predate the law under earlier FMC rules. Lion Energy’s COO, Mr Frey, intends to challenge as many of the charges as possible, both before and after the act passed, saying, “I am going to audit the hell out of it.”

Protecting Shippers’ Interests

The new shipping law provides an expedited claims process that empowers shippers to challenge charges quickly, shifting the burden of proof onto carriers to prove that fees are valid. While some carriers have welcomed the expedited claims process, others remain concerned about proposed rule changes that may further weaken carriers’ and terminal operators’ ability to collect fees.

Despite this, the FMC has seen a significant increase in claims filed and settled since the law’s enactment, demonstrating the agency’s commitment to actively regulating the industry and protecting the interests of U.S. shippers.

 

Trucking More Simplified From UAE Into Iraq With CSS New Ferry Service

uae to iraq ferry service

EMPLOYEES OF THE MONTH

Saritha Surendran
Operation Executive – Forwarding – CSLC
Awarded by Ambili Don
Senior Manager – Operations

 

Shivakumar Sriggade
Coordinator – Airfreight Operations
Oud Metha (Airport Office)
Awarded by Baiju Sadanandan
Manager – Airfreight Operations

 

Frank Ssekitoleko
Warehouse Assistant – HSE – CSLC
Awarded by Jayandan P I
Team Leader – CFS

 

Zeeshan Ali
Messenger – Documentation
CKL Sharjah
Awarded by Robin Phil James
Branch Manager – CKL Sharjah

Direct Import Console Service From Qingdao To Bahrain

MEET CSS PROJECTS AT BREAKBULK EUROPE 2023

breakbulk europe

Chairman’s Message


A humanitarian crisis is unfolding in Turkey and Syria after the deadly earthquakes rocked and left a trail of destruction. Thousands of buildings have collapsed, and millions of people have been displaced. Thousands of Turkish and Syrian citizens grapple with a future that has left them with no home or livelihood. Despite receiving humanitarian assistance from several countries around the globe, Turkey and Syria faces enormous recovery challenges ahead.

Extending Helping Hands for Turkey
CSS has always placed Corporate Social Responsibility as integral to our values. We have always been at the forefront when disaster strikes in this region and beyond. We were privileged to work along the patronage of the Turkish Consulate and Turkish Business Council. We stepped in by providing our warehouse and staff at CSS Homeward Bound warehouse in Al Quoz, Dubai, as part of the disaster relief program.The collection drive was extended to three days with a massive outpouring of relief materials. With the massive task of collecting, sorting, and organizing materials, we witnessed the heart and spirit of UAE residents. Cutting all barriers of race, age,
and religion, people arrived in groups at the CSS warehouse to extend a hand of support to our Turkish brothers, sisters, and little children.

The Wood-Wide Web
I recently read a story about the neural networks of trees. There’s evidence that trees can communicated through a vast, underground network of fungal connections called mycorrhizal networks. This term is often called ‘the wood-wide web.’ Mycorrhiza is everywhere. Every step through a forest can cover hundreds of kilometers of densely packed fungal threads. These are the fiber optic cables of the wood-wide web. The fungus forms mycorrhiza with plant roots, and through those connections pass substances that both organisms need to grow. As the fungal threads spread, they can link to multiple plants, creating common mycorrhizal networks. Plants can exchange sugars, nutrients, water, and information through these networks.

We Are All Interconnected
Aren’t we all like the trees of the forests in our social relations and interconnections? Yes, we are all part of our complex and big network. We cannot pretend to live on an island. If something happens to a tree in a forest, the loss affects the other trees. It’s the same way for us.If something negative happens to people around us, even as far as Turkey, we do feel it in our roots.I want to thank every person who was part of the Helping Hands for Turkey effort.

The Asian Century
This century is touted to be the Asian Century. The Asian region is now the world’s largest economy. As Asia’s economies evolve further, the region has the potential to fuel and shape the next normal. In a recent McKinsey podcast called the Future of Asia Podcast series, the outlook continues to remain bullish on the Asian economy and the growth opportunity that it offers for the global economy. One of the speakers said, “If you are belt-tightening, you’re doing it wrong. You must set yourself up for a decade of outperformance, which requires reinvention.” Steve Jobs, the charismatic pioneer of the personal computer era and the co-founder of Apple, always set high standards for quality. He wanted it to be “insanely great.” There was no middle ground. So let us keep our ears on the ground and eyes on the sky, and let’s set ourselves to outperform!

CSS INDUSTRIAL PROJECTS SUCCESSFULLY COMPLETE SEAMLESS TRANSPORTATION OF MASSIVE TOWER

The year 2023 began with CSS Dubai undertaking a mammoth project for transporting a giant tower weighing 103 tons with dimensions of 60m x 4.25m x 4.45m. The project involved moving this massive tower across Sheikh Zayed Road, one of the busiest and arterial roads in the metropolis of Dubai all the way to Jebel Ali Port to load on the Vessel chartered by CSS on their journey to final destination.

Scope And Scale of The Operation

There are two main ways to move such structures : disassembling and then reassembling them at the required destination or transporting it whole. As this project requires the latter, 2 files of 12 axle conventional hydraulic trailer with bolster attachment, were used. The tower was shifted onto the truck using two giant cranes. These moves can be complicated and require precision and careful attention at every step. The tower was inspected, and it was ready to be transported on the road after clearance.

The truck had to be accompanied by private and police escort vehicles throughout its journey to the destination. Diligent planning and a thorough route survey were the order of the day considering all risk assessment. On approaching Sheikh Zayed Road, the truck had to manoeuvre a challenging U-turn. This was a crucial point in the whole endeavour. The biggest challenge was crossing one of the busiest roads in UAE by removing barricades to bypass the Jebel Ali bridge.

Seamless Integration and Team Work – The Secret of Our Success

The large and bulky towers require diligent planning due to the difficulty in transportation. However, with a well-planned transportation strategy the team could overcome these challenges.
The first step in this herculean project was to define the parties involved. The team at CSS Industrial Projects developed a shared understanding of the required data and integrated all the stakeholders involved. The vessel operators, the partners, the Dubai Police, the Road Transportation Authority, and CSS Industrial Project Team were seamlessly integrated to undertake this gigantic transportation project.

CSS Industrial Projects – On the Road, For You and with You
The CSS Group offers state-of-the-art land transportation solutions in the region. With its fleet of trucks trailers, and a state-of-the-art marshalling facility, it can undertake such large-scale and challenging operations. Skilled and experienced professionals can provide tailor-made logistical solutions that can cater to even your most challenging assignments.

Under the guidance of Mr. Sunny Xavier, Mr. Arun Peethamparan & Mr. Renjith Pillai, the CSS Industrial Projects team saw that this operation sailed through with minimal issues. Their tireless efforts and sleepless nights ensured the success of this project.
The successful completion of this project was indeed a proud moment for CSS Group Dubai. The Industrial Projects team of CSS lived up to their motto – “On the Road, For You, with You” during the entire project. The hard work, dedication, and coordination that the team showcased were exemplary.
The success of this project adds yet another feather to CSS’s cap and is testimony to CSS’s prowess to undertake Industrial Projects of any scale and proportion.

CSS OMAN COMPLETES CHALLENGING LARGE DIMENSION MOVEMENTS

CSS Oman recently completed two challenging and arduous projects of moving 125 reel drums and shipping 850 tons of pipes from China.
Movement of Reel Drums from Sohar to Project Site

CSS Oman project team was contracted to undertake this project. The project involved the transportation of 125 reel
drums from a factory in the city of Sohar in Oman to the project site which was 620 kms away. With each of the sereel drums weighing 5.2 tons each, a total of 32 trucks were deployed for this operation. This was done in adherence to the Health, Safety, Security and Environment (HSSE) plan set forward by the Projects Team. Complete compliance of the HSSE code is the driving force behind CSS’s commitment to improving its sustainability and environmental awareness.

The process involved toolbox talk, chain lashing, cross checking, lashing at all rest points, driver management
and fatigue management. The CSS Oman Project Team made sure that the Journey Management Plan (JMP) was strictly followed without any deviations through the complete logistical journey.The entire lot was moved without any major issues, meeting the client project deadline. This is definitely signifies the immense capabilities of the Project Team of CSS Oman.

 

Movement Of Pipes from China to Sohar Port

The CSS Oman project team was also contracted to ship 850 tons of pipes from Lianyungang Port in China to the
Sohar Port in Oman on a breakbulk vessel. The scope of the project included the collection from the shipper’s factory and movement to the port. The team also had to ensure that the best vessel was chartered to meet the
client’s deadline.
CSS Oman Project Team’s Capabilities

Even if cable and cable drums look very strong, there are certain rules to follow to avoid damage of the cable and an accompanying impairment of mechanical and electrical characteristics for these cables. The same principle applies to the shipment of pipes. Therefore, the project team was diligent in 100% compliance of the HSSE code both while transporting and storing these cable drums and pipes. Adhering to the HSSE standards helps the CSS Project Team in meeting their goals of being accident free and reducing environmental impact of the operations.

The best practice for moving and storing such cargo is

  • For outdoor storage the ground must be even and clean.
  • Stones or bumps in the ground should be removed or smoothed out.
  • Stones or bumps in the ground should be removed or smoothed out. Damage to the wound goods/cable should be avoided at all costs.
  • Cables should be secured against accidental rolling away. Under no circumstances should the drum flange of neighbouring cables touch any wound goods.
  • Cable drums should always be stored and transported standing on both flanges.
  • The rolling direction needs to be observed very carefully. The arrow printed on the drum flange indicates the rolling direction so that the wound goods do not become loose.
  • Cable ends have to be waterproof to prevent moisture penetration which can lead to drastic deterioration in the electrical transmission rate.

Ready to Take on Challenging Large Dimension Projects

CSS Oman operates under the name of Comprehensive Consolidated Trade and Shipping L.L.C. in Oman. The company has access to an impressive network of global partners, leading them to all corners of the world. CCTS Oman ensures professional, world-class services are offered throughout all segments of its operations.

CCTS Oman offers the following services :

  • NVOCC
  • Ocean Freight Management
  • Air Freight Management
  • Land Transportation Management
  • Projects Management
  • Multimodal operations
    (Sea/Air, Sea/Land Management)</li
  • 3 PL & 4 PL
  • Heavy Equipment Logistics
  • Auto Logistics
  • Yacht & Marine Logistics
  • Industrial Packing, Lashing & Crating
  • Moving & Relocation

With a newly opened large office premises, CCTS Oman assure their clients of quick turnaround of containers.
With the exceptionally strong international network, clients can be sure of seamless and hassle-free logistics with the operations managed by CSS Group technology.

CSS Oman is poised and ready to handle all types of trucking requirement no matter the dimensions of the shipment to be moved. With complete compliance to the best HSSE practices, the projects have been delivered smoothly within the client specified timelines.

HELPING HANDS FOR TURKEY – DONATION CAMPAIGN IN THE UAE

CSS extended our helping hands to the Turkish Consulate and Turkish Business Council by providing our warehouse and staff in Al Quoz as part of the disaster relief program. CSS Group joined hands with Esskay Logistics under the patronage of the Turkish Consulate and Turkish Business Council. This unprecedented humanitarian effort was launched to collect, sort, and dispatch tons of relief material to Turkey. UAE residents had come together in large numbers to send relief items for those impacted by the deadly earthquake in Turkey and Syria. The collection drive was a combined campaign by the Turkish Consulate in Dubai, the Turkish Business Council, and Turkish Airlines.

 

The Aid Efforts

CSS Homeward-Bound warehouse opened its doors to residents and volunteers who worked round the clock accepting donations, listing, packaging, and arranging the logistics to move the items from Dubai to Turkey. Donations like blankets, food items, clothing, items for children, medicines, and many more relief materials were packed at the warehouse in Al Quoz. The three-day campaign saw thousands of residents of various nationalities making their way with donations to the warehouse. Turkish authorities had made a list of relief materials that can be donated. “The material to be donated must have never been used before and must be suitable for winter conditions”, a campaign message to residents had earlier read.

The items collected included all types of winter clothing required for adults and children, coats, raincoats, boots, jumpers, trousers, gloves, scarves, berets, socks, and underwear. As for food, durable canned food and baby food were also collected. The Consulate had also asked for baby diapers, hygiene and cleaning materials, and sanitary napkins. Also, items like tents, bedding, mattresses, blankets, sleeping bags, tube stoves, heaters, thermos, flashlights (excluding battery), and generators were collected and packed at the warehouse.

Turkey-Syria Earthquake and its Aftermath

The earthquake struck southern and central Turkey and western Syria on February 6. The 7.8 magnitude earthquake unleashed devastation in southern Turkey and Syria. A total of three powerful earthquakes struck the region in less than 24 hours, claiming more than 40,000 people. It not only caused huge loss of life in both Turkey and Syria, but also led to thousands of injuries, displacement of people from their homes, and substantial damages. Many rescue teams from around the world have been assisting Turkey and Syria with aid and relief work.

 

Yunis Sezar, head of Turkish Disaster and Emergency Management said, “We are in front of perhaps the biggest disaster we have faced in history. The death toll due to the earthquakes rose to 40,642, and the work of searching and rescue for people stuck under the debris is in the process.” World Health Organization said 26 million people in Turkey and Syria need aid. Seventy countries and 14 international organizations have offered Turkey relief following the quake, Tayyip Erdoğan (President of Turkey) said, including the United States, the United Kingdom, the UAE, Israel, and Russia.

The CSS CSR Efforts

At CSS, our Corporate Social Responsibility (CSR) is part of our core belief. Our CSR efforts enables us to be socially accountable to ourselves, our stakeholders, and the public. The corporate social responsibility initiatives of CSS have always positively impacted all aspects of society be it economic, social, and environmental.
We have always been at the forefront of providing support at times of natural calamities in and around the region and beyond. The team at the warehouse at Al Quoz tirelessly helped with sorting, packing, and dispatching relief material along with other volunteers. After receiving an overwhelming response from scores of members of the community and Turkish expats the organizers had to extend the campaign by a day.

Roshmon Manoli, Vice President, of Freight Forwarding, Consolidated Shipping Group (CSS Group), said, “As part of the larger CSR mission initiated by our Chairman – T.S. Kaladharan, CSS has always been providing support at times of natural calamities in and around the region. Keeping the same humanitarian spirit intact, CSS has extended its aid to the Turkish Consulate and Turkish Business Council by providing our warehouse and staff in Al Quoz as part of the disaster relief program. Supplies will be collected and we welcome the contribution of the larger community during these difficult times for the people of Turkey.”

UAE to Turkey with Love

Under the directives of the leadership of UAE President, His Highness Sheikh Mohamed bin Zayed Al Nahyan, the UAEswung into action from Day 1 of the earthquake. UAE has been continually sending relief aid to those affected by the earthquake in Syria and Turkey, as part of “Gallant Knight/2”. 37 cargo planes carrying food and medical supplies and shelters for the affected people have been operating from Dubai to Istanbul. Planes have been dispatched to Turkey and Syria with emergency aid, food, medical supplies and rescue teams. In the UAE, volunteers ,humanitarian organizations, and government entities are coming together to mobilize relief. The Emirates Red Crescent is leading a ‘Bridges of Good’ campaign, through which residents have been offering help.

 

“We are very pleased that the Emirati leadership offered us a helping hand in this moment of distress, and sent teams to deal with it. We are touched by their contributions said Mustafa İlker Kılıç, Consul General of the Turkey Consulate.

In keeping the spirit of the leadership of this nation, CSS has always stepped in with resources and efforts for the hurting world. T.S. Kaladharan, the Chairman of CSS has always been encouraging the teams at CSS to stretch our helping hand to anyone who needs it. He emphasized, “Humanism is when we look out for each other. We might not be able to change the whole world by ourselves, but we surely need to do our bit”.

THE ART OF SUPPLY CHAIN

New York’s Museum of Modern Art (MOMA) exhibits a supply chain themed exhibit of a modern gadget – the virtual assistant. Located on MOMA’s second floor, the exhibition features a centrepiece that digs deep into the entrails of Amazon’s Echo speaker. A black wallpaper displays a detailed description of the life cycle of an Amazon.com Inc. voice-activated Echo speaker. The art work depicts how the device is built, how it operates to what happens when it is thrown out. According to the gallery label, the piece analyzes the vast networks that encompass the “birth, life, and death” of a single Amazon Echo smart speaker.

“Systems Around the Work”

MoMA curators thought the piece by Kate Crawford and Vladan Joler would grab visitors, so they built a larger exhibit called Systems Around the Work, essentially treating the deep operations behind supply chains as art.

The show’s star attraction is ‘Anatomy of an AI System’, a data visualization by Kate Crawford and Vladan Joler. A series of prints exploring the future of energy extraction to a documentary showing factory workers on a choreographed assembly line in China, the exhibit spotlights the work behind the scenes that produces consumer goods, clothing, power and other mainstays of modern daily life.

The art pieces tell the viewer that there is plenty to learn about the art of supply chain and it’s a blend of natural resources and labour. The centrepiece “Anatomy of an AI System” came out of a desire to better understand
the real-world impacts of a rise in the use of artificial intelligence. “What we wanted to do was to make the
invisible visible, to look at the supply chain as a key part of how AI works”, said Dr. Crawford.

A supply chain is an entire system of producing and delivering a product or service, from the very beginning stage of sourcing the raw materials to the final delivery of the product or service to end-users. The supply chain lays out all aspects of the production process, including the activities involved at each stage, information that is being communicated, natural resources that are transformed into useful materials, human resources, and other components that go into the finished product or service.

According to senior curator Paola Antonelli, “The idea was to use that piece as an anchor and then talk about the three systems that it represents, systems of extraction of data, of labour and of resources. Systems are what drive our life in the world very often and they need to be recognized.

The Supply Chain Behind Amazon Echo

According to Crawford and Joler’s research, it takes over 110 elements to produce an Amazon Echo device. Those
elements will need to be transformed and combined into components, which then need to be assembled. The diagram points to the scale of the operation and emphasizes the art of supply chain management.

Materials need to be transported from mines to smelters and refiners, and onward to component manufacturers and
device assemblers. From there, goods enter distribution chains. But the story doesn’t end when gadgets arrive in
customers’ homes. The AI technology enabling voice assistants to respond to smart speaker operators needs creating and maintaining too. And this infrastructure spans from home Wi-Fi routers through internet server provider (ISP) equipment to data centers hosting the speech recognition magic, which puts thousands of GPUs and processors to work answering user questions.

This shines a light on the labour and planning that goes into making an item. It displays the complexities between innovation, the use of a product in the real world and the world of supply chain management.

Artistic Presentation of Supply Chain in The Past

Artists have long been inspired by supply chains workings. Photographers, filmmakers and artists have been
showcasing supply chain through their mediums. Dave Clark, co-chief executive of digital-focused freight forwarder Flexport Inc., says “Art is very heavily mathematically – based, it is this mix of left and right brain. The best artists are all geometry and symmetrical work coupled with creativity, and that’s what supply chain is. Supply chain is this mix of left brain, right brain, heavy analytics with a lot of gut instinct and people skills and leadership.”

The photographs taken by Frank Gilbreth in the 1910s displaying the movements of factory workers, director Mauro Herce‘s austere 2015 documentary “Dead Slow Ahead” about a freighter crossing the ocean, exhibits at National Museum of Natural History in Washington, D.C., has exhibits on display on how railroads, highways and ports shaped the United States and on the global infrastructure required to operate cell phones all showcase supply chain workings.

The Smithsonian National Museum of Natural History in Washington, D.C., has exhibits on display on how railroads highways and ports shaped the United States and on the global infrastructure required to operate cell phones. A recent exhibition at Museum Tinguely in Basel, Switzerland, looked at the waste and environmental impact of consumerism and industrialization. In 2016, a British filmmaker became an artist in residence on a container ship, and then got stuck onboard for weeks.

2M GLOBAL SHIPPING ALLIANCE : COMING TO AN END

Maersk and MSC are ending the 2M global shipping alliance. The pact will conclude in 2025. A.P. Moeller-Maersk and Mediterranean Shipping Co., the creators of the 2M alliance, are ranked the world’s two largest shipping lines. They would end their vessel-sharing partnership as the industry faces reduced demand and lower freight rates.

2M Global Shipping Alliance

  • 2M is a container shipping line vessel-sharing agreement (VSA)
  • It was introduced in 2015 by Maersk and MSC with the aim of ensuring competitive and cost-efficient operations in the Asia-Europe, Transatlantic, and Transpacific trades.
  • The 2M agreement has a minimum term of 10 years with a 2-year notice period of termination.

Reasons for the End of the Alliance

The decision to wind down the 2M alliance comes as shipowners are dealing with

  • A drop in cargo and excess vessel capacity has pushed freight rates to pre-pandemic levels. According to operators and charterers, container volumes across the Pacific are down about 30% in January compared with last year.
  • Shift of balance of power back to customers of these alliances. Customers had complained to regulators the
    alliances were anti-competitive. Big cargo owners such as Amazon.com Inc. and Target Corp. are securing ocean freight rates about one-third less than last year’s contracts.
  • Retailers not securing a spot-on vessel: Retailers that import large volumes of goods typically sign fixed-term
    contracts with ocean shippers to avoid uncertainty in deliveries, and they are not doing this anymore. Some importers are now opting to pay market rates instead of securing fixed-term contracts.
  • Changes in the retail scenario: Retailers have scaled back imports. The sales during the holiday season have become weak. Apart from this, they have to deal with bloated inventories.
  • Return of pre-pandemic days: Ocean freight has normalized, and the ports have normalized. Most in-transit issues and all the penalties have also been reduced. The retailer’s chief operating officer, John Mulligan, of Target, said in November that container rates had come down by one-third and that they would come down further.
  • Looming uncertainties: The uncertainty has cut down the duration of fixed-rate contracts. Shipowners are offering from one year to as short as three months contracts. Pricing will be under pressure for shipowners this year, while cargo owners are getting discounted rates.

“It’s very unpredictable for our customers and us,” Maersk CEO Vincent Clerc said in a December interview. “We made significant capacity adjustments, but the inventory corrections can take a few months.

Future of the Alliance Partners

The 2M alliance had established a behemoth in the industry when it was created in 2015. Maersk and MSC can each independently move over 4 million TEUs through a combination of owned and chartered ships, according to Alphaliner data. 2M was instrumental in stabilizing the fragmented container market.

Following the creation of 2M, similar partnerships were formed- the Ocean Alliance and THE Alliance. The three groups account for about 75% of global container – shipping capacity, according to data company Statista. The winding down of 2M has raised questions about the future of the other two alliances.

As for Maersk and MSC, terminating the agreement will allow both companies to continue to pursue their strategies. Maersk has been focusing on becoming an end-to-end logistics operator with an emphasis on inland supply services, while MSC has overtaken Maersk in the number of ships it operates, sharply building up its fleet. MSC now has the scale to service all its customers on its own.

“Even if 2M formally runs until January 2025, it should be expected that Maersk’s and MSC’s networks on the alliance trades will begin to deviate even more in 2023,” said Lars Jensen, CEO of Denmark-based Vespucci Maritime.

In a joint statement, CEO Vincent Clerc of A. P. Moller – Maersk and CEO Soren Toft of MSC said: “MSC and Maersk recognize that much has changed since the two companies signed the 10-year agreement in 2015. Discontinuing the 2M alliance paves the way for both companies to continue to pursue their individual strategies. The companies acknowledged the commercial environment that led to the union in 2015 has changed — particularly as the carriers pursue new strategies.

Their alliance, however had defined the market for nearly a decade.

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