From 5 to 7 December 2025, the CSS Group convened its annual Strategy Meet 2025 at the Radisson Resort Ras Al Khaimah Marjan Island, a beachside getaway set on the stunning Marjan Island in Ras Al Khaimah. The resort, with its direct access to the beach, panoramic views of the surrounding blue waters, and vibrant on-site amenities, provided an ideal setting for focused discussions and strategic alignment. Over three intensive days, leaders and teams from across regions and business verticals came together to review performance, align on priorities, and define a clear roadmap for the year ahead.
Day 1: Strengthening the Core Network
The first day was dedicated to the NVO Division, with a strong focus on sales strategy, operational performance, and regional business development across CSS offices. The sessions opened with Chandra Kala, who set the tone by outlining the objectives and strategic priorities of the NVO Division, emphasising the importance of alignment, consistency, and execution across markets.
The morning sessions focused on strengthening the overseas network, highlighting the need for structured information flow, stronger coordination, and data-driven engagement with international partners. This was followed by a detailed overview of the local NVO sales strategy, outlining market opportunities, sales priorities, and tactical approaches to enhance performance.
Operational insights formed a key part of the discussions, with a comprehensive review of TEU performance and operational strategy. The session provided clarity on efficiency improvements, capacity planning, and process optimisation to support growth.
Regional perspectives were then shared through a series of presentations from CSS offices, covering NVO and forwarding operations, sales performance, and market-specific business strategies across the Middle East and Africa. These sessions offered a clear view of regional strengths, challenges, and growth opportunities, reinforcing the importance of a connected and agile regional network.
The day concluded with a group-level NVO network session focused on strengthening regional connectivity and maximising the collective capabilities of the CSS network. Chandra Kala closed the NVO Day with comprehensive remarks, summarising key takeaways and presenting the overall NVO strategy and forward roadmap.
Day 2: Expanding Capabilities and Market Reach
The second day was dedicated to the Forwarding Division and covered a broad range of functions, including sales, products, operations, supply chain, projects, technology, and marketing. The sessions began with a clear outline of objectives and a structured framework for the day’s discussions.
The Dubai sales outlook set the context, detailing local market strategy and business development priorities. This was followed by product-focused sessions on air and ocean freight, highlighting service offerings, growth opportunities, market dynamics, and pricing approaches.
Functional presentations added depth to the discussions, covering supply chain and contract logistics, key accounts, customer service, and sales coordination, with a strong emphasis on service excellence and cross-functional collaboration. The projects segment focused on specialised and project cargo opportunities at both group and regional levels.
Operational performance was reviewed through an in-depth analysis of forwarding TEU performance and operations strategy, providing insights into volume trends, efficiency improvements, and process optimisation. Regional forwarding strategies were also presented, highlighting market opportunities and growth plans.
Moving Forward Together
Strategy Meet 2025 brought together teams from across functions and regions under a shared vision and common purpose. Over three focused days, priorities were aligned, performance reviews were conducted, valuable insights were exchanged, and collaboration was strengthened across the Group. The discussions reinforced our commitment to growth, operational excellence, and deeper regional integration, while ensuring clarity on the road ahead.
The meeting concluded on a memorable note with a Dunes Safari experience, providing a relaxed and informal setting for reflection and connection. Away from meeting rooms and presentations, colleagues had the opportunity to engage, unwind, and build stronger relationships. This closing experience reflected the spirit of unity, trust, and teamwork that defines us.
As CSS moves into the next phase of our journey, the alignment and energy from Strategy Meet 2025 will continue to guide us forward—together, focused, and ready for growth.