Saudia Cargo has officially launched its new campaign, BEYOND, a strategic initiative designed to enhance the Kingdom’s role in international trade and strengthen the presence of Saudi-made products in global markets. The campaign underscores Saudi Arabia’s ambitions under Vision 2030, which places strong emphasis on diversifying the economy and positioning the Kingdom as a global logistics powerhouse.
At the core of the campaign is the message “From Saudi to the World, We Reach Beyond”, which reflects both national pride and the ambition to extend Saudi products across borders. Saudia Cargo is leveraging its extensive logistics network to transport a diverse range of goods—ranging from agricultural products and dairy items to advanced manufactured exports—ensuring faster access to international markets. The initiative builds on the company’s strong momentum, highlighted by a 14% year-over-year increase in exports, which signals both rising global demand and the company’s expanding operational capabilities.
The BEYOND campaign has been launched in partnership with the Saudi Export Development Authority and the Saudi Made program. Together, these collaborations aim to stimulate local industries, instill confidence among consumers at home and abroad, and make Saudi products a preferred choice globally. By doing so, the initiative is expected to make a meaningful contribution to the Kingdom’s economic diversification goals while reinforcing the global reputation of Saudi-made goods for their quality and reliability.
Expanding Opportunities for SMEs and New Trade Corridors
A key dimension of the BEYOND campaign is empowering small and medium-sized enterprises (SMEs) by providing them with critical logistical support to access international markets. Saudia Cargo’s extensive network is being utilized not only to transport flagship exports but also to open new doors for local manufacturers. This includes expanding export access to emerging and high-potential markets across Asia and Africa.
The company has announced increased focus on destinations such as Manila, Kuala Lumpur, Addis Ababa, Jakarta, and Cairo—routes that represent significant opportunities for Saudi exporters to reach diverse consumer bases. In addition, Saudia Cargo recently launched a new route to Zhengzhou (CGO) in China, further extending its global footprint. By connecting exporters to new trade corridors, the initiative helps SMEs overcome barriers to entry in global markets, enabling them to scale operations and compete on an international level.
BEYOND: A Catalyst for Growth and Global Competitiveness
These advancements boost Saudi Arabia’s export capacity while integrating the Kingdom more deeply into global supply chains. Saudia Cargo is directly contributing to Vision 2030, supporting the growth of resilient industries and stronger trade networks.
Operational strength is central to this progress. It operates flights to nearly 100 airports and 250 destinations across four continents. As a SkyTeam Cargo member, it connects to 150 freighter destinations and almost 800 passenger destinations worldwide. This global reach enables Saudi exporters to gain faster access to international markets. Its Boeing freighters carry a diverse range of goods, from e-commerce and pharmaceuticals to high-value shipments, hazardous materials, and perishables. This adaptability ensures both large exporters and SMEs can depend on Saudia Cargo for reliable, efficient, and secure logistics solutions.
The BEYOND campaign goes beyond operational growth. It opens new trade corridors, supports small businesses, and drives diversification of the Saudi economy. It reflects a vision built on logistics excellence, competitiveness, and national pride. More than an initiative, BEYOND is a statement of ambition. By expanding the reach of Saudi exports and supporting SMEs, Saudia Cargo is creating new growth opportunities. Through these efforts, the Kingdom is positioning itself as a dynamic and influential player in global commerce.